Paid Advertising
Generate profitable traffic and sales through strategic paid advertising campaigns across Google, social media, and display networks that deliver measurable returns on investment. Learn campaign structure, audience targeting, creative development, and optimisation techniques that maximise advertising effectiveness whilst maintaining healthy profit margins. Master paid media strategies that scale growth whilst controlling customer acquisition costs.
Topics in Paid Advertising
Explore specific areas within paid advertising
Google Ads
Drive profitable traffic and sales with strategic Google Ads campaigns optimised for ecommerce success. Master Google Shopping ads, search campaigns, display advertising, and YouTube promotions that generate qualified traffic whilst maintaining healthy return on ad spend. Learn campaign structure, keyword research, bid management, and optimisation techniques that help you compete effectively whilst scaling profitable growth. From setup to advanced optimisation, discover how to make Google Ads a reliable revenue driver.
Featuring Will Haire talking about Google Ads
Social Media Ads
Reach and convert customers across social platforms with targeted advertising campaigns that drive engagement and sales. Master Facebook and Instagram ads, explore TikTok advertising opportunities, and learn platform-specific strategies that maximise your social media advertising ROI. From audience targeting and creative development to campaign optimisation and scaling, discover how to leverage social media's massive reach to grow your ecommerce business profitably.
Featuring Nikki Lindgren talking about Social Media Ads
Retargeting
Recover lost sales and maximise conversion opportunities with sophisticated retargeting campaigns that re-engage interested prospects across multiple touchpoints. Learn how to implement tracking pixels, create custom audiences, and develop retargeting sequences that guide prospects back to complete their purchases. Master cross-platform retargeting strategies, creative approaches, and optimisation techniques that turn window shoppers into customers whilst reducing customer acquisition costs.
Featuring Amelia Coomber talking about Retargeting
Ad Performance Optimisation
Maximise your advertising ROI with systematic performance optimisation techniques that improve campaign effectiveness across all platforms. Learn advanced testing methodologies, creative optimisation strategies, and campaign management techniques that consistently improve click-through rates, conversion rates, and return on ad spend. From ad copy testing to audience refinement, master the ongoing optimisation process that separates profitable campaigns from budget drains.
Featuring Skip Wilson talking about Ad Performance Optimisation