Google Ads

Master Travis's keyword research methodology for finding high-volume, low-competition problem-based keywords that cost significantly less than product-focused alternatives. Understand how to drive millions of clicks to helpful content whilst competitors pay pounds for the same audience.

Learn advanced Google Ads strategies from Kristians Sikora, including conversion tracking setup, Performance Max optimisation, and smart bidding approaches that turn chaotic ad accounts into profitable customer acquisition engines.

Discover Taylor's media buying strategies that have managed over £300 million in ad spend, including how to structure Google campaigns around hero products and scale profitable acquisition funnels.

Learn Phil Byrne's battle-tested Google Ads strategies from 25 years of experience, including Performance Max optimization, the 80/20 rule for campaign focus, and how to compete effectively in today's auction-based environment.

Learn Brett Curry's proven Google Ads strategies including Performance Max campaigns that consolidate all Google channels. Discover why Performance Max should be one of your top campaigns and how machine learning optimises placement across Search, Shopping, Display, Discovery, YouTube and Maps automatically.

Learn advanced Amazon advertising strategies including the difference between ACOS and TACOS metrics, how to implement growth driven advertising frameworks, and why focusing on hero products (the 2% generating 98% of revenue) creates competitive advantages most sellers miss.

This episode is a comprehensive deep-dive into Google Ads strategy for eCommerce businesses. John Horn provides detailed frameworks for campaign setup, keyword targeting, automation strategies, and budget allocation specifically for online retailers looking to maximize ROI from Google advertising.

This episode provides comprehensive guidance on Google Ads strategy and implementation. Listeners will learn why most businesses start with keywords instead of strategy, how to build buyer personas that transform conversion rates from 1% to 5-7%, and sophisticated conversion tracking techniques using Google Analytics 4 and Google Tag Manager. Jared shares placement management strategies that can reduce wasted spend by 60-80%, explains when to use landing pages versus product pages, and reveals how to use paid ads as a testing ground for website optimisation. The content covers search campaigns, display network management, and practical implementation frameworks for businesses at any stage.

Discover how James uses exact-match Google Ads campaigns based on comprehensive keyword research to achieve remarkable results—letting six apartments for just £4.56 and reducing one client's paid advertising from 65% to 35% of traffic whilst maintaining volume (saving £11,000 monthly). Learn why most agencies waste budget on broad match campaigns, how negative keyword lists eliminate irrelevant clicks, and why paid advertising should fill the 12-week gap whilst optimization settles. The key: using identical keyword research for both SEO and paid campaigns creates integration that multiplies effectiveness.

The episode delivers an in-depth masterclass on Google Ads optimization, centered around the granular approach that improved one client's ROI by 400%. Users will discover why creating separate ad groups for each product variant dramatically improves quality scores and reduces costs, how to avoid vanity keywords that waste thousands in spend, and why Google Shopping campaigns provide the easiest entry point for learning which products sell best. Chloe shares the cautionary tale of the silk flower retailer who spent £1,000 for a £20 sale by bidding on overly broad terms, demonstrating the importance of specific, targeted keywords.

With 50-60% of sales coming through Google Ads, this episode explores the realities of demand capture businesses reliant on Google's Performance Max. Michael discusses why demand capture businesses face growth ceilings—you can't generate more people searching for prayer cards, only capture more of existing demand. He explains why scaling Google Ads budget doesn't proportionally increase results the way it might with Facebook ads, the challenges of managing thousands of products through Performance Max's black box approach, and why focusing on proven channels (Google Ads) makes more sense than spreading thin across social media that generates minimal returns.

The conversation covers fundamental paid advertising strategies, particularly focusing on Meta ads optimization, broad targeting approaches, and the four key levers of profitability (CPMs, click-through rates, conversion rates, and AOV). Jay explains why broader targeting now outperforms hyper-specific audience targeting.

Learn how Google Ads functions as the intent-capture and retargeting component in Anna's three-channel framework. Users understand how Google Ads works synergistically with Facebook advertising to create a complete funnel, capturing customers who are actively searching while also retargeting those introduced through social media awareness campaigns.

Learn how Facebook's evolution mirrors broader paid advertising trends, with insights on creative-driven targeting that apply across Google Ads, Shopping campaigns, and search advertising platforms.

Surprisingly, Amazon rewards external traffic from Google Ads with 8-10% rebates, and this traffic boosts product rankings in Amazon's algorithm. Users discover when to direct Google Ads traffic to Amazon listings versus their own site, how external traffic accelerates new product rankings, and why sending paid traffic to Amazon during launches can outperform directing it to your own website initially.