Ad Performance Optimisation

Explore how UGC-style creative outperforms expensive commercial production on connected TV, and why vertical phone videos achieve higher engagement than polished advertisements.

Tanner Holt reveals how businesses can avoid wasting thousands on websites nobody wants by using growth-driven design principles and £25 micro-tests to validate customer needs before building. His methodology helps create minimum viable products that evolve based on real user data rather than assumptions.

Duncan, a chartered accountant, shares his insights on using behavioural psychology to help eCommerce clients manage money and generate wealth. Discover how the Profit First system, which involves distributing income into specific accounts like profit, tax, and owner's pay, can provide immediate clarity on your business's financial health and drive sustainable growth

Phil Byrne shares battle-tested PPC strategies from 25 years in digital marketing, revealing why the 80/20 rule transforms campaign performance, how Performance Max really works, and where to find Wild West opportunities in today's competitive landscape. Discover his unique commission-based agency model and actionable steps for competing with Amazon whilst building profitable PPC campaigns that scale.

Digital marketing platforms promise precision targeting but deliver diluted audiences that waste budgets and corrupt analytics. Jason Wood reveals how contextual data layering builds high-conversion audiences outside platform ecosystems, using device IDs and conversion insights to achieve targeting precision that traditional methods cannot match. Discover why successful marketers are abandoning platform dependency in favour of audience-centric strategies.

Most eCommerce brands struggle with marketing spend because they chase attribution perfection instead of focusing on blended ROAS. Matt Putra reveals his systematic framework using contribution margins and traffic light systems that helped one client generate £300,000 in additional profit within two weeks. Discover how to calculate your target ROAS, coordinate multiple agencies effectively, and scale profitably without getting lost in vanity metrics.

Most Shopify store owners unknowingly sabotage their advertising ROI through poor page speed optimisation. William Belk reveals how redundant apps, blocking JavaScript, and bloated CSS create "offensively bad" performance that increases ad costs and destroys customer experience. Learn his systematic approach to eliminating performance vampires, the psychology behind fast-loading pages, and practical steps to boost your bottom line through speed optimisation.

Discover why YouTube advertising is finally having its moment and how it can transform your entire marketing portfolio. Brett Curry reveals how brands spending £30,000+ monthly on YouTube see 30-40% lifts across all other campaigns, why longer-form video content outperforms short clips, and how Google Performance Max is making YouTube accessible to smaller budgets. Learn the portfolio effect framework that treats YouTube as a multiplier rather than standalone channel, plus practical steps to get started without breaking the bank.

Facebook ads used to deliver 10x returns with minimal effort, but those days are over. Colby Flood reveals why platforms are automating media buying, leaving creative strategy as the final competitive advantage. Learn his three-phase framework that helped one startup triple revenue for two consecutive months, plus the 10% budget rule and systematic testing approach that separates winning campaigns from costly failures

Discover why Google Ads increasingly outperform Facebook for eCommerce businesses following Apple's iOS changes. John Horn reveals his SEARCH framework for capturing high-intent buyers, explains how Google's first-party data advantages create reliable tracking, and shares the five critical mistakes that waste ad spend. Learn when to automate, how to conquer competitor searches, and why intent-based advertising delivers more consistent results than awareness campaigns for online stores.

Discover the Facebook ad strategy delivering 8:1 returns for eCommerce businesses in the post-iOS privacy era. Meredith Kallaher reveals how to build warm audiences for 3-4 pence per video view, grow Instagram followers at £2 each, and structure conversion campaigns that actually convert. Learn the systematic testing approach that identifies winning audiences whilst competitors struggle with rising costs and declining performance in the new privacy landscape.

Discover why your ad creative has just six seconds to capture attention and drive clicks. Lauren Schwartz reveals the fundamental features-versus-benefits mistake that sabotages most ads, explains how TikTok trends are reshaping advertising strategy, and shares why treating ad creative as a competitive game delivers better results. Learn the stop-scroll formula that's working now, why static images sometimes outperform video, and how to optimise for the 80% who watch with sound off.

Discover why trying to be the next Amazon is killing your eCommerce sales and how niching down transforms struggling general stores into profitable specialist retailers. Matt Edmundson reveals the four powerful reasons focused stores consistently outsell their scattered competitors, plus four proven approaches for finding your perfect niche. Learn why cheaper marketing, better products, and easier customer acquisition all flow from one strategic decision: going niche to sell great products online.