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Anna Frapwell reveals how family and women's wear brands can master multi-channel marketing by understanding the unique psychology of distracted parent customers. Discover why focusing on three channels done exceptionally well beats spreading resources across ten platforms, the genius of targeting sleep-deprived parents at 2AM, and how creative volume builds brand familiarity through multiple touchpoints. Learn the foundation-first framework that prioritises website conversion before ad spend.

Gen Z marketing requires abandoning traditional approaches in favour of authentic, native content on platforms like TikTok and Snapchat. Claire Daniels reveals how this digital-native generation prioritises values-based purchasing, researches extensively before buying, and responds to user-generated content over polished advertising. With TikTok leading at 48.8% preference among Gen Z and offering significantly lower advertising costs than Meta, early adopters gain competitive advantages through consistent, smartphone-filmed content that feels genuine rather than promotional.

Email marketing can contribute 30-40% of eCommerce revenue when done properly, yet most businesses generate only 1-2% from what Laura Hanlon calls "sloppy flows." Discover the four critical email sequences that separate high-performing businesses from the rest, plus Facebook lead generation strategies that cost as little as 20p per lead. Learn why email marketing offers clear attribution advantages in today's complex digital landscape and how to build lists that actually convert into loyal customers.

Most businesses are treating Facebook ads like it's 2020, missing the fundamental shift where creative content now handles targeting. Marin Ištvanić, who spent £30 million on Facebook ads in 12 months, reveals why optimization for conversions, user-generated content strategies, and letting creative do the targeting are essential for maximising advertising efficiency in the post-iOS 14.5 landscape.

Facebook ads used to deliver 10x returns with minimal effort, but those days are over. Colby Flood reveals why platforms are automating media buying, leaving creative strategy as the final competitive advantage. Learn his three-phase framework that helped one startup triple revenue for two consecutive months, plus the 10% budget rule and systematic testing approach that separates winning campaigns from costly failures

Discover how AR marketing is revolutionising eCommerce by delivering 59% decreases in ad costs and 60+ second engagement rates compared to traditional 6-30 second video interactions. Rich Watson reveals how brands are using augmented reality to recreate brick-and-mortar shopping experiences digitally, from product visualisation to gamified customer engagement. Learn practical frameworks for implementation and why Meta's $10 billion investment creates unique opportunities for early adopters.

With 2.5 million third-party sellers on Amazon, deciding whether to join the platform requires careful analysis beyond simple opportunity assessment. Adam Shaffer from Phelps United reveals the framework successful brands use to determine if Amazon suits their business, examining product characteristics, resource requirements, logistics complexity, and brand protection imperatives. Discover why Amazon can be both your best friend and worst nightmare, when the investment makes sense, and how to approach the platform strategically rather than opportunistically.

Discover why AI is no longer just for tech giants with unlimited budgets. Shanif Dhanani, former Twitter data scientist and Apteo co-founder, reveals how eCommerce stores with just 1,000 customers can leverage predictive analytics to transform Facebook ROAS from negative to profitable, boost email open rates from 30% to 60%, and personalise product recommendations at scale. Learn the minimum data requirements, practical implementation strategies, and why "just advanced statistics" is revolutionising small business marketing.

eCommerce marketing has fundamentally shifted in 2022. Kenny Gray from Grayt Media reveals how iOS tracking changes, evolving consumer behaviour, and platform algorithm updates require completely new approaches. Discover why "make TikToks, don't make ads" captures the native content revolution, how five essential email types drive reliable revenue when retargeting fails, and why successful brands think multi-platform rather than optimising channels in isolation. Learn the testing frameworks and audience-building strategies scaling brands to consistent six and seven-figure months.

Discover why Google Ads increasingly outperform Facebook for eCommerce businesses following Apple's iOS changes. John Horn reveals his SEARCH framework for capturing high-intent buyers, explains how Google's first-party data advantages create reliable tracking, and shares the five critical mistakes that waste ad spend. Learn when to automate, how to conquer competitor searches, and why intent-based advertising delivers more consistent results than awareness campaigns for online stores.

Discover why one ideal customer can equal ten poor customers in eCommerce profitability. Valentin Radu reveals how RFM segmentation and customer research transformed a weighted blanket company that thought they were selling comfort but were actually solving medical sleep problems. Learn the three pillars of customer value optimisation, why most businesses don't understand what they're actually selling, and practical steps to identify your "soulmate" customers who drive sustainable growth.

Discover how Joseph Wilkins transformed boring products into viral video sensations generating 100 million views and tens of millions in sales. Learn his proven eight-step framework for creating funny sales videos that entertain audiences into making immediate purchases, from marketing research and comedy writing to strategic testing and paid distribution. With barriers to entry at all-time lows but competition fiercer than ever, this comprehensive guide reveals why humor works, how to cast the right talent, and why testing 20+ video versions separates profitable campaigns from expensive failures

Discover the Facebook ad strategy delivering 8:1 returns for eCommerce businesses in the post-iOS privacy era. Meredith Kallaher reveals how to build warm audiences for 3-4 pence per video view, grow Instagram followers at £2 each, and structure conversion campaigns that actually convert. Learn the systematic testing approach that identifies winning audiences whilst competitors struggle with rising costs and declining performance in the new privacy landscape.

Discover why your ad creative has just six seconds to capture attention and drive clicks. Lauren Schwartz reveals the fundamental features-versus-benefits mistake that sabotages most ads, explains how TikTok trends are reshaping advertising strategy, and shares why treating ad creative as a competitive game delivers better results. Learn the stop-scroll formula that's working now, why static images sometimes outperform video, and how to optimise for the 80% who watch with sound off.

Most businesses start their advertising campaigns at step five instead of step one, immediately jumping to keywords and placements without real strategy. Jared Spiewak reveals how this fundamental mistake costs businesses millions—just like Uber's $100 million waste and P&G's $200 million unnecessary spend. Learn the buyer persona framework that transforms 1% conversion rates into 5-7%, discover why conversion tracking beyond purchases matters, and understand placement management strategies that can reduce wasted ad spend by 60-80% whilst maintaining performance.

Discover why your Shopify store attracts traffic but generates no sales, and learn the five essential fixes that convert visitors into customers. Elle McCann, a founding Shopify expert with seven years of experience, reveals the uncomfortable truths about product quality, customer targeting, and website design that most store owners miss. From embellishing product descriptions to choosing the right advertising platforms, these practical strategies transform struggling Shopify stores into profitable businesses