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Anna Frapwell reveals how family and women's wear brands can master multi-channel marketing by understanding the unique psychology of distracted parent customers. Discover why focusing on three channels done exceptionally well beats spreading resources across ten platforms, the genius of targeting sleep-deprived parents at 2AM, and how creative volume builds brand familiarity through multiple touchpoints. Learn the foundation-first framework that prioritises website conversion before ad spend.

Gen Z marketing requires abandoning traditional approaches in favour of authentic, native content on platforms like TikTok and Snapchat. Claire Daniels reveals how this digital-native generation prioritises values-based purchasing, researches extensively before buying, and responds to user-generated content over polished advertising. With TikTok leading at 48.8% preference among Gen Z and offering significantly lower advertising costs than Meta, early adopters gain competitive advantages through consistent, smartphone-filmed content that feels genuine rather than promotional.

Email marketing can contribute 30-40% of eCommerce revenue when done properly, yet most businesses generate only 1-2% from what Laura Hanlon calls "sloppy flows." Discover the four critical email sequences that separate high-performing businesses from the rest, plus Facebook lead generation strategies that cost as little as 20p per lead. Learn why email marketing offers clear attribution advantages in today's complex digital landscape and how to build lists that actually convert into loyal customers.

Most businesses are treating Facebook ads like it's 2020, missing the fundamental shift where creative content now handles targeting. Marin Ištvanić, who spent £30 million on Facebook ads in 12 months, reveals why optimization for conversions, user-generated content strategies, and letting creative do the targeting are essential for maximising advertising efficiency in the post-iOS 14.5 landscape.

Facebook ads used to deliver 10x returns with minimal effort, but those days are over. Colby Flood reveals why platforms are automating media buying, leaving creative strategy as the final competitive advantage. Learn his three-phase framework that helped one startup triple revenue for two consecutive months, plus the 10% budget rule and systematic testing approach that separates winning campaigns from costly failures

Discover how AR marketing is revolutionising eCommerce by delivering 59% decreases in ad costs and 60+ second engagement rates compared to traditional 6-30 second video interactions. Rich Watson reveals how brands are using augmented reality to recreate brick-and-mortar shopping experiences digitally, from product visualisation to gamified customer engagement. Learn practical frameworks for implementation and why Meta's $10 billion investment creates unique opportunities for early adopters.

With 2.5 million third-party sellers on Amazon, deciding whether to join the platform requires careful analysis beyond simple opportunity assessment. Adam Shaffer from Phelps United reveals the framework successful brands use to determine if Amazon suits their business, examining product characteristics, resource requirements, logistics complexity, and brand protection imperatives. Discover why Amazon can be both your best friend and worst nightmare, when the investment makes sense, and how to approach the platform strategically rather than opportunistically.