Recover lost sales and maximise conversion opportunities with sophisticated retargeting campaigns that re-engage interested prospects across multiple touchpoints. Learn how to implement tracking pixels, create custom audiences, and develop retargeting sequences that guide prospects back to complete their purchases. Master cross-platform retargeting strategies, creative approaches, and optimisation techniques that turn window shoppers into customers whilst reducing customer acquisition costs.
Learn advanced retargeting strategies using IP-based direct mail that targets website visitors through residential address matching, creating sophisticated remarketing beyond digital platforms.