Develop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.
Jordan WestfromSocial Commerce Club
Jordan explains the shift from traditional influencer marketing to creator-driven commerce, where creators act as commission-based salespeople rather than brand ambassadors, fundamentally changing how products are promoted and sold online
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William GasnerfromStack Influence
This episode is a masterclass in influencer strategy, covering how to identify the right influencers, shift from celebrity to micro-influencer approaches, and build authentic partnerships. William explains the 'passion promoters' concept and why content quality now trumps follower count.
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Amelia CoomberfromPodscribe
Discover how podcast advertising leverages influencer psychology, with hosts creating personal connections that drive higher conversion rates than traditional banner advertisements through third-party validation.
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Will Haire
The episode covers Amazon's new Creator Connections program in detail, explaining how brands can leverage influencers and affiliates to drive sales velocity and generate user-generated content that converts better than studio productions.
Listen to EpisodeBuild and scale profitable affiliate programmes that leverage partner networks to drive sustainable growth. Learn how to structure commission models, recruit quality affiliates, and manage partner relationships that generate consistent sales whilst maintaining brand integrity. From programme setup to ongoing optimisation, master the systems and strategies that turn affiliate marketing into a reliable revenue channel whilst building valuable business partnerships.
Streamline your content creation process with efficient workflows that ensure consistent quality whilst reducing production time and costs. Learn project management techniques, collaboration tools, and approval processes that help teams create better content faster. From brainstorming to publication, master the operational aspects of content creation that support scalable growth whilst maintaining brand standards.
Leverage strategic partnerships to expand your reach whilst strengthening your brand through association with complementary businesses. Learn partnership identification, collaboration development, and co-marketing strategies that create mutually beneficial relationships whilst maintaining brand integrity. From co-branded products to joint marketing campaigns, discover how to build partnerships that amplify your brand's impact whilst opening new growth opportunities.
Leverage social media platforms as direct sales channels through native shopping features that meet customers where they spend their time whilst reducing purchase friction. Learn platform-specific setup, product catalogue optimisation, and social commerce strategies that turn social media engagement into sales. From Instagram Shopping to TikTok Shop, master the social commerce features that expand your reach whilst driving revenue.
Understand the true impact of marketing channels with sophisticated attribution modelling that reveals customer journey complexity whilst optimising marketing spend allocation. Learn attribution model selection, customer journey analysis, and marketing mix modelling strategies that provide accurate performance measurement whilst supporting investment decisions. From first-click to data-driven attribution, master attribution analysis that improves marketing effectiveness whilst maximising ROI.
Measure and optimise marketing campaign effectiveness with comprehensive performance analysis that identifies successful tactics whilst improving future campaign planning and execution. Learn campaign tracking setup, performance measurement, and optimisation strategies that maximise marketing ROI whilst providing actionable insights for improvement. From A/B test analysis to cohort studies, discover campaign performance analysis that drives marketing success whilst improving efficiency.