Optimise your mobile website for speed, usability, and conversions to capture the growing mobile commerce market whilst providing exceptional user experiences. Learn mobile-specific SEO techniques, performance optimisation, and user experience design that ensures your mobile site converts visitors into customers. From accelerated mobile pages to touch-friendly interfaces, master the technical and design elements that make mobile shopping seamless and profitable.
Matt EdmundsonfromAurion
A major focus of the episode is the reality that 70% of Black Friday sales happen on mobile devices. Matt details comprehensive mobile testing strategies including cross-device testing (iPhone, Android, tablets), ensuring checkout flows work perfectly on mobile, and using the mom test specifically for mobile user experience validation.
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Matthew StaffordfromBuild, Grow, Scale
Matthew reveals crucial mobile commerce insights, including the benchmark that desktop should convert at 2x mobile rate. Understand how the shift to 80-90% mobile traffic changes optimisation priorities, why robust filtering systems can increase mobile conversions by 300-500%, and how to optimise for thumb reach and mobile behaviour patterns.
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Siddharth SinhafromDresma Inc.
A significant portion of the discussion focuses on how mobile shopping has fundamentally changed consumer behaviour, with customers making purchase decisions based on single images viewed on mobile screens. The episode provides actionable insights on creating mobile-first visual strategies and ensuring each image works as a standalone sales tool.
Listen to EpisodeMaximise your biggest sales opportunity of the year with comprehensive Black Friday and Cyber Monday strategies that drive record-breaking revenue. Learn how to plan seasonal campaigns, coordinate marketing efforts, and optimise operations to handle increased traffic and sales volume. From early bird campaigns to post-holiday promotions, master the tactics that help ecommerce stores capture maximum value during peak shopping periods whilst building momentum for the entire holiday season.
Optimise your website's loading speed and performance to improve user experience whilst boosting search rankings and conversion rates. Learn technical optimisation strategies, image compression techniques, and performance monitoring tools that ensure your site loads quickly whilst maintaining functionality. From Core Web Vitals to CDN implementation, discover how to create fast, reliable shopping experiences that keep customers engaged.
Analyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.