Channels & Platforms
Expand your reach and maximise sales opportunities across every digital touchpoint where your customers shop, from mobile apps and social platforms to marketplaces and emerging technologies. Whether you're optimising for smartphone shoppers, launching on Instagram Shopping, or exploring voice commerce and AR experiences, discover how to create unified brand experiences that drive revenue from every channel whilst maintaining operational efficiency.
Subcategories in Channels & Platforms
Mobile Commerce
Optimise for mobile shoppers who represent the majority of traffic through responsive design, mobile apps, and payment solutions that create seamless smartphone shopping experiences. Master mobile-specific strategies that capture the growing mobile market whilst maintaining conversion rates.
Featuring Matt Edmundson talking about Mobile Commerce
Social Commerce
Sell directly through social platforms and turn social presence into revenue through Instagram Shopping, TikTok Shop, and social selling strategies that meet customers where they spend time. Build social commerce programmes that reduce purchase friction whilst leveraging social engagement.
Featuring Jordan West talking about Social Commerce
Marketplace Selling
Expand reach and sales through third-party marketplaces whilst managing multi-channel operations, competitive positioning, and marketplace-specific optimisation strategies. Master Amazon, multi-marketplace management, and marketplace tactics that drive sales whilst maintaining brand integrity.
Featuring Tim Wilson talking about Marketplace Selling
Omnichannel & Unified Commerce
Create seamless experiences across online and offline channels through unified platforms, click-and-collect services, and cross-channel strategies that provide consistent customer journeys. Build omnichannel capabilities that meet customers wherever they choose to shop.
Featuring Björn Ognibeni talking about Omnichannel & Unified Commerce