Social Commerce
Sell directly through social platforms and turn social presence into revenue through Instagram Shopping, TikTok Shop, and social selling strategies that meet customers where they spend time. Build social commerce programmes that reduce purchase friction whilst leveraging social engagement.
Topics in Social Commerce
Explore specific areas within social commerce
Social Shopping Platforms
Leverage social media platforms as direct sales channels through native shopping features that meet customers where they spend their time whilst reducing purchase friction. Learn platform-specific setup, product catalogue optimisation, and social commerce strategies that turn social media engagement into sales. From Instagram Shopping to TikTok Shop, master the social commerce features that expand your reach whilst driving revenue.
Featuring Jordan West talking about Social Shopping Platforms
Social Commerce Strategy
Develop comprehensive social commerce strategies that integrate seamlessly with your broader marketing efforts whilst maximising sales opportunities across social platforms. Learn content planning, community building, and conversion optimisation techniques that turn social media followers into customers whilst building brand loyalty. From organic content to paid social commerce, master the strategic approach that drives sustainable social commerce growth.
Featuring Gareth Everard talking about Social Commerce Strategy