Develop comprehensive social commerce strategies that integrate seamlessly with your broader marketing efforts whilst maximising sales opportunities across social platforms. Learn content planning, community building, and conversion optimisation techniques that turn social media followers into customers whilst building brand loyalty. From organic content to paid social commerce, master the strategic approach that drives sustainable social commerce growth.
Gareth Everard of Rockwell Razors shares his contrarian approach to ecommerce, including deliberately avoiding subscription models and focusing on authentic customer relationships instead. He reveals his four-lever framework for business optimization and explains why building community is essential for sustainable ecommerce growth in an era of rising advertising costs.
In this episode of the eCommerce Podcast, host Matt Edmundson welcomes back Fara Rosenzweig, Head of Marketing at Zeals.ai, they discuss the evolving landscape of eCommerce, focusing on how new innovations in AI technology has revolutionised the space.
Discover how video hooks are revolutionising eCommerce advertising, with strategies that deliver 12x ROAS for beauty and lifestyle brands. Nikki Lindgren reveals her systematic approach to creating platform-native funnels, navigating content restrictions, and developing hooks that convert casual browsers into customers through psychological triggers and strategic creative development.
Discover how TikTok Shops is revolutionising influencer marketing through performance-based partnerships that align creator and brand incentives. Jordan West reveals why traditional £1,000 influencer posts are failing brands and how TikTok's transparent, commission-based model is creating the "most revolutionary thing to come to eCommerce since Amazon." Learn the reverse funnel strategy that turns TikTok success into multi-platform creative assets.
Instagram has officially opened its DM automation APIs for the first time, creating a massive opportunity for online businesses. Mike Yan from ManyChat reveals how automation delivers 50-80% conversion rates compared to typical landing page conversions of 10-20%. Learn why Instagram is becoming the most important social platform for commerce, how to build your first automation in 20 minutes, and why early adopters will capture extraordinary results before this strategy becomes commonplace. With Instagram projected to surpass Facebook in ad revenue by 2023, DM automation provides the conversion engine that transforms engagement into sales.
Most eCommerce businesses struggle with social media because they view it as a monstrous project requiring perfect strategy from day one. Xenia Muntean from Planable reveals how to escape decision paralysis by focusing on one platform and two goals, building content around three strategic pillars, and using calendars to maintain consistency. Discover why authentic content outperforms polished production, how to crowdsource emotional user-generated content, and the validation mindset that removes pressure whilst building sustainable social media presence.
