Develop comprehensive social commerce strategies that integrate seamlessly with your broader marketing efforts whilst maximising sales opportunities across social platforms. Learn content planning, community building, and conversion optimisation techniques that turn social media followers into customers whilst building brand loyalty. From organic content to paid social commerce, master the strategic approach that drives sustainable social commerce growth.
A founder-grade strategy for using Instagram as a community and content channel that drives commercial outcomes — specifically Slingshot signups. Matt sets out the 70/30 content mode (70% on niche topic, 30% on founder context), the deliberate narrowing to "AI workflows for ecom operators under £5m," and Kallaway's "one platform, six months" rule as the strategic spine. This is social selling best practice without the platform-checkout angle.
Content about social selling best practices, content strategies, and community-driven commerce. Learn how to leverage Instagram DMs, Facebook Messenger, and WhatsApp for conversational commerce that recreates the personal shopping experience digitally.
Explore the future of social commerce as TikTok Shops disrupts traditional advertising models. Understand how performance-based shopping experiences are changing consumer behaviour and why Meta's planned pixel-for-pixel copy will transform three billion users' shopping habits.
Mike provides comprehensive strategies for leveraging Instagram's newly released DM automation APIs to convert social engagement into sales. He explains how to use stories, posts, and keywords to drive conversions, positioning Instagram as the fastest-growing platform for commerce with 50% year-over-year ad revenue growth.
Users will learn Xenia's framework for building focused social commerce strategies that actually convert. The episode addresses the decision paralysis problem that stops businesses from taking action, explains how to choose between platforms strategically based on where your customers actually spend time, and provides the five-goal framework for determining what success looks like. Discover why starting with one platform and two goals outperforms spreading efforts thinly across multiple channels, and how to validate social media as an experiment before committing major resources.
Discover why platform-native funnels are outperforming traditional website remarketing by 27% on average. Learn how TikTok Shop and Meta Shop integrations are transforming customer journeys by keeping buyers within social ecosystems throughout the purchase process.
The conversation covers the emergence of social commerce platforms like TikTok shops as game-changing opportunities for brands to ally with existing creator communities rather than building their own from scratch.
