Social Commerce Strategy

Develop comprehensive social commerce strategies that integrate seamlessly with your broader marketing efforts whilst maximising sales opportunities across social platforms. Learn content planning, community building, and conversion optimisation techniques that turn social media followers into customers whilst building brand loyalty. From organic content to paid social commerce, master the strategic approach that drives sustainable social commerce growth.

Redefining the Customer Experience with AI

with Fara RosenzweigfromZeals.ai

Content about social selling best practices, content strategies, and community-driven commerce. Learn how to leverage Instagram DMs, Facebook Messenger, and WhatsApp for conversational commerce that recreates the personal shopping experience digitally.

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TikTok Shops: The Warm Front in the eCommerce Winter
Jordan West

TikTok Shops: The Warm Front in the eCommerce Winter

Explore the future of social commerce as TikTok Shops disrupts traditional advertising models. Understand how performance-based shopping experiences are changing consumer behaviour and why Meta's planned pixel-for-pixel copy will transform three billion users' shopping habits.

Using the New Instagram Automation Feature to Grow Your Online Business
Mike Yan

Using the New Instagram Automation Feature to Grow Your Online Business

Mike provides comprehensive strategies for leveraging Instagram's newly released DM automation APIs to convert social engagement into sales. He explains how to use stories, posts, and keywords to drive conversions, positioning Instagram as the fastest-growing platform for commerce with 50% year-over-year ad revenue growth.

How to Create Social Media Content that Converts
Xenia Muntean

How to Create Social Media Content that Converts

Users will learn Xenia's framework for building focused social commerce strategies that actually convert. The episode addresses the decision paralysis problem that stops businesses from taking action, explains how to choose between platforms strategically based on where your customers actually spend time, and provides the five-goal framework for determining what success looks like. Discover why starting with one platform and two goals outperforms spreading efforts thinly across multiple channels, and how to validate social media as an experiment before committing major resources.

Elevating Your eCommerce Ads: Advanced Video Hooks and Strategies
Nikki Lindgren

Elevating Your eCommerce Ads: Advanced Video Hooks and Strategies

Discover why platform-native funnels are outperforming traditional website remarketing by 27% on average. Learn how TikTok Shop and Meta Shop integrations are transforming customer journeys by keeping buyers within social ecosystems throughout the purchase process.