Omnichannel & Unified Commerce
Create seamless experiences across online and offline channels through unified platforms, click-and-collect services, and cross-channel strategies that provide consistent customer journeys. Build omnichannel capabilities that meet customers wherever they choose to shop.
Topics in Omnichannel & Unified Commerce
Explore specific areas within omnichannel & unified commerce
Unified Commerce Platform
Create seamless shopping experiences across all channels through unified commerce platforms that provide consistent inventory, pricing, and customer data management. Learn platform integration, data synchronisation, and omnichannel strategy development that ensures customers receive consistent experiences whilst simplifying operations. From online to offline integration to real-time inventory updates, discover how to build unified commerce that supports growth whilst improving efficiency.
Featuring Vikram Saxena talking about Unified Commerce Platform
Click & Collect / BOPIS
Implement buy-online-pickup-in-store services that bridge digital and physical shopping whilst providing convenient options that meet customer preferences and reduce shipping costs. Learn BOPIS implementation, inventory management, and customer experience design that creates value whilst driving operational efficiency. From order processing to pickup experiences, master the click-and-collect elements that enhance customer satisfaction whilst supporting business objectives.
Featuring Vikram Saxena talking about Click & Collect / BOPIS
Cross-Channel Experience
Design consistent customer experiences across all touchpoints that reinforce brand identity whilst allowing seamless channel switching throughout the customer journey. Learn experience mapping, touchpoint optimisation, and journey design techniques that create cohesive experiences whilst maximising conversion opportunities. From social media to in-store visits, discover how to create cross-channel experiences that build loyalty whilst driving sales.
Featuring Björn Ognibeni talking about Cross-Channel Experience