Cross-Channel Experience

Design consistent customer experiences across all touchpoints that reinforce brand identity whilst allowing seamless channel switching throughout the customer journey. Learn experience mapping, touchpoint optimisation, and journey design techniques that create cohesive experiences whilst maximising conversion opportunities. From social media to in-store visits, discover how to create cross-channel experiences that build loyalty whilst driving sales.

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27th February 2025

How China's E-Commerce Rescued What Amazon Abandoned

with Björn OgnibenifromObnibeni

Host Matt Edmundson's fascinating conversation with digital strategy expert Björn Ognibeni reveals the stark differences between Western and Chinese e-commerce approaches. Björn explains how Western e-commerce has remained largely unchanged for decades, focusing primarily on convenience and efficiency, while Chinese platforms evolved to prioritize experience and social connection. The discussion highlights how Western companies like Amazon abandoned the social aspects of shopping that made physical retail experiences memorable, while Chinese platforms like Taobao and Xiaohongshu (Red Node) have integrated these elements into their digital offerings. Matt and Björn explore how different competitive landscapes and business goals have shaped these divergent approaches, with Western platforms optimizing for measurable KPIs while Chinese companies continuously innovate under intense competition.

13th Jul 2023 Oliver Spark

The Five Levers of Growth: Harnessing Customer Data for eCommerce Success

Oliver Spark reveals why 80% of eCommerce founders can't answer the fundamental question about their growth plans and shares his five-lever framework that scaled The White Company from £6 million to £50 million. Learn how understanding customer data, strategic product expansion, and systematic channel growth create measurable business success whilst avoiding the retention-first trap that limits long-term growth potential.