Design consistent customer experiences across all touchpoints that reinforce brand identity whilst allowing seamless channel switching throughout the customer journey. Learn experience mapping, touchpoint optimisation, and journey design techniques that create cohesive experiences whilst maximising conversion opportunities. From social media to in-store visits, discover how to create cross-channel experiences that build loyalty whilst driving sales.
Understand how discovery-driven commerce prioritises seamless customer experiences that blend social interaction with commerce, creating engaging journeys that keep customers browsing and discovering products naturally across platforms.
Understand Oliver's modern interpretation of multichannel strategy where marketing and sales channels increasingly blur together. Learn why customer choice drives revenue growth and how to systematically expand channels without overwhelming your operations.
