SMS & Mobile Messaging

Connect directly with customers through high-impact SMS marketing and mobile messaging strategies that achieve higher engagement rates than traditional channels. Learn how to build compliant contact lists, craft compelling text messages, and develop automated SMS sequences that drive immediate action. Explore WhatsApp Business integration, MMS campaigns, and mobile-first communication strategies that meet customers where they are. Master the art of concise, persuasive messaging that respects customer preferences whilst driving sales and engagement.

1 episodeMarketing & Growth→Messaging & Automation

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Black Friday Part 3 - The VIP List Strategy for Better Black Friday Results

Black Friday Part 3 - The VIP List Strategy for Better Black Friday Results

Matt Edmundson

The episode extensively covers SMS marketing strategy for Black Friday, highlighting how SMS achieves 90%+ open rates compared to email's 20-25% during the busy Black Friday period. Matt explains how to build SMS VIP lists, position text messages as the fastest way to get limited offers, and use SMS as a secret weapon when customer inboxes are completely flooded with competing Black Friday emails.

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