User-Generated Content

Harness the power of customer-created content to build authentic social proof whilst reducing content creation costs and increasing engagement. Learn UGC campaign development, hashtag strategies, and content curation techniques that encourage customers to share their experiences whilst promoting your products. From Instagram campaigns to customer photo contests, master the art of turning customers into content creators and brand advocates.

3 episodesSales & Conversion→Trust & Social Proof

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Why You Should Market to the Amazon Algorithm Too

Why You Should Market to the Amazon Algorithm Too

Tim WilsonfromProduct Wind

Tim demonstrates the power of authentic user-generated content in Amazon listings, explaining how UGC in image stacks increases conversion rates by 8-10%. He shares specific tactics like creating collages that showcase different people and use cases, helping potential customers see themselves using the product. The pregnancy pillow example shows how UGC can reveal unexpected product applications that brands can incorporate into their marketing.

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From Beading Station to TOMM Jewellery

From Beading Station to TOMM Jewellery

Lucy ToonefromTOMM Jewellery

Lucy's strategy of authentic storytelling and behind-the-scenes content naturally generates user engagement and social sharing. Learn how TOMM's transparent approach to documenting their jewelry-making process, daily struggles, and business decisions creates content that resonates with audiences and builds genuine community involvement.

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Channels & Platforms → Marketplace Selling

Marketplace Optimisation

Optimise your marketplace presence with strategic listing optimisation, competitive positioning, and performance monitoring that drives visibility whilst maximising conversions. Learn marketplace-specific SEO techniques, image optimisation, and pricing strategies that improve rankings whilst attracting qualified buyers. From keyword research to review management, master the optimisation tactics that separate successful marketplace sellers from the competition.

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Content & Creative → Content Strategy

SEO Content Writing

Create compelling content that ranks well in search engines whilst engaging and converting your ideal customers. Learn keyword integration techniques, content structure optimisation, and writing strategies that satisfy both search algorithms and human readers. Master the balance between SEO requirements and compelling storytelling, whilst developing content that establishes authority, drives organic traffic, and supports your business objectives.

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Sales & Conversion → Conversion Optimisation

Product Page Optimisation

Transform product pages into high-converting sales tools that present products persuasively whilst addressing customer questions and concerns. Learn layout optimisation, content presentation, and conversion element placement that guides customers towards purchase decisions. From image galleries to technical specifications, master the elements that make product pages both informative and persuasive.

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Content & Creative → Content Production

Content Workflows

Streamline your content creation process with efficient workflows that ensure consistent quality whilst reducing production time and costs. Learn project management techniques, collaboration tools, and approval processes that help teams create better content faster. From brainstorming to publication, master the operational aspects of content creation that support scalable growth whilst maintaining brand standards.

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Marketing & Growth → Influencer Marketing

Influencer Strategy

Develop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.

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Marketing & Growth → Affiliate & Referral Marketing

Customer Referral Programmes

Harness the power of word-of-mouth marketing with referral programmes that turn satisfied customers into active brand advocates. Learn how to design referral incentives, implement tracking systems, and create sharing mechanisms that encourage customers to recommend your products to friends and family. Master the psychology of referrals, optimise programme mechanics, and build systems that generate new customers through your existing customer base.

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