Trust & Social Proof
Build customer confidence and overcome purchase hesitation through reviews, user-generated content, and trust signals that validate quality whilst reducing perceived risk. Master review generation, UGC campaigns, and credibility indicators that convert sceptical visitors into confident buyers.
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Reviews & Ratings
Build customer trust and improve conversion rates with strategic review and rating programmes that showcase social proof whilst providing valuable feedback. Learn review collection strategies, display optimisation, and reputation management techniques that turn customer feedback into powerful sales tools. From email campaigns to review widgets, discover how to generate and leverage customer reviews that drive purchasing decisions.
Featuring George Bryant talking about Reviews & Ratings
User-Generated Content
Harness the power of customer-created content to build authentic social proof whilst reducing content creation costs and increasing engagement. Learn UGC campaign development, hashtag strategies, and content curation techniques that encourage customers to share their experiences whilst promoting your products. From Instagram campaigns to customer photo contests, master the art of turning customers into content creators and brand advocates.
Featuring Tim Wilson talking about User-Generated Content
Trust Signals & Badges
Build customer confidence and reduce purchase hesitation with strategic trust signals that communicate security, quality, and reliability. Learn certification display, guarantee presentation, and credibility indicator placement that reassures customers whilst addressing common concerns. From security badges to money-back guarantees, discover how to communicate trustworthiness whilst reducing barriers to purchase.
Featuring Matt Anderson talking about Trust Signals & Badges