Build customer trust and improve conversion rates with strategic review and rating programmes that showcase social proof whilst providing valuable feedback. Learn review collection strategies, display optimisation, and reputation management techniques that turn customer feedback into powerful sales tools. From email campaigns to review widgets, discover how to generate and leverage customer reviews that drive purchasing decisions.
Marketing expert George Bryant challenges conventional wisdom by arguing that chasing profit instead of purpose is the biggest mistake entrepreneurs make. Through his experience scaling companies like Vital Proteins and Onnit, he demonstrates how authentic, values-driven businesses create unshakeable customer relationships that transcend transactional competition.
Millie Flemington-Clare shares her Dragons' Den journey and the reality of building Human Beauty, an accessible makeup brand for people with disabilities. The episode reveals valuable lessons about customer service challenges, managing rapid growth, and building a mission-driven brand in the competitive beauty industry.
Most e-commerce brands unknowingly destroy customer trust by displaying perfect 5-star ratings that appear manipulated when customers research across multiple platforms. DJ Sprague reveals how two-thirds of adults check multiple review sources, and authentic reputation management requires systematic collection and distribution of genuine reviews across the web. Learn the psychology behind customer trust, why platforms like Trustpilot often fail businesses, and the strategic framework for becoming the "reputation king" in your space through authentic multi-platform presence.
Discover how Greg Writer built £17 million in revenue through strategic order bumps, upsells, and checkout optimization. Learn why checkout page order bumps convert at 75% compared to 22% for product page alternatives, plus the psychological principles behind post-purchase upselling that can transform any eCommerce business's profitability in today's expensive advertising landscape.
Getting traffic but no sales is the most common problem for new eCommerce entrepreneurs. Using the Jersey Framework—a systematic diagnostic approach covering product selection, website build, conversion experience, marketing, and post-purchase experience—you can identify exactly where your funnel is breaking down. Most often, the problem starts with wrong product selection, followed by unprofessional website design and poor conversion optimisation. The solution requires brutal honesty about your business's weaknesses and systematic fixes rather than hoping for magic tactics.
