Build customer trust and improve conversion rates with strategic review and rating programmes that showcase social proof whilst providing valuable feedback. Learn review collection strategies, display optimisation, and reputation management techniques that turn customer feedback into powerful sales tools. From email campaigns to review widgets, discover how to generate and leverage customer reviews that drive purchasing decisions.
Marketing expert George Bryant challenges conventional wisdom by arguing that chasing profit instead of purpose is the biggest mistake entrepreneurs make. Through his experience scaling companies like Vital Proteins and Onnit, he demonstrates how authentic, values-driven businesses create unshakeable customer relationships that transcend transactional competition.
Millie Flemington-Clare shares her Dragons' Den journey and the reality of building Human Beauty, an accessible makeup brand for people with disabilities. The episode reveals valuable lessons about customer service challenges, managing rapid growth, and building a mission-driven brand in the competitive beauty industry.
Most e-commerce brands unknowingly destroy customer trust by displaying perfect 5-star ratings that appear manipulated when customers research across multiple platforms. DJ Sprague reveals how two-thirds of adults check multiple review sources, and authentic reputation management requires systematic collection and distribution of genuine reviews across the web. Learn the psychology behind customer trust, why platforms like Trustpilot often fail businesses, and the strategic framework for becoming the "reputation king" in your space through authentic multi-platform presence.
Discover how Greg Writer built £17 million in revenue through strategic order bumps, upsells, and checkout optimization. Learn why checkout page order bumps convert at 75% compared to 22% for product page alternatives, plus the psychological principles behind post-purchase upselling that can transform any eCommerce business's profitability in today's expensive advertising landscape.
Black Friday doesn't have to mean panic or margin destruction. Chloe Thomas answers the most pressing questions facing eCommerce businesses, from voucher code strategies to segmentation approaches. Discover why you have permission to skip Black Friday entirely, how landing pages protect margins better than discount codes, and why the winners this year will be those who get sales whilst protecting profitability. Learn the strategic framework that separates sophisticated operators from businesses "doing something silly."
Everyone knows acquiring customers costs five to twenty-five times more than retaining them, yet eCommerce businesses remain obsessed with acquisition. Will Laurenson reveals why customer value optimisation—focusing on post-purchase experience, retention strategies, and creating customers who actively promote your brand—delivers better results than endlessly chasing new customers. Discover practical strategies from QR codes in packaging to strategic follow-up emails that turn one-time buyers into loyal advocates.
Discover how personalising customer touchpoints can increase lifetime value by 300%. Matt Barnett reveals why eCommerce businesses obsess over acquisition whilst neglecting retention, and shares his framework for building genuine relationships at scale. Learn the four critical moments in the customer journey, why automating processes beats automating relationships, and how to turn customers into advocates who actively recruit new business. Includes actionable strategies for implementation regardless of business size.
Discover why the UK's biggest eCommerce sites invest heavily in customer-generated content and how you can harness reviews, ratings, and customer images to boost conversions. Joanna Steele reveals strategies from her four years leading Argos's CGC programme, including the surprising truth that products with negative reviews convert better than products with no reviews, how to systematically collect reviews from customers, and why eight reviews is the magic number for SEO benefits. Learn the practical frameworks that helped Argos collect 1 million reviews annually and drove conversion uplifts of up to 51%.
Discover the six psychological triggers that drive every purchasing decision your customers make. Meyrick D'Souza reveals how reciprocity, scarcity, authority, consistency, liking, and consensus shape eCommerce success—and why understanding these weapons of influence provides lasting competitive advantage whilst tactics change constantly. Learn ethical applications that transform browsers into buyers through genuine persuasion rather than manipulation.
Getting traffic but no sales is the most common problem for new eCommerce entrepreneurs. Using the Jersey Framework—a systematic diagnostic approach covering product selection, website build, conversion experience, marketing, and post-purchase experience—you can identify exactly where your funnel is breaking down. Most often, the problem starts with wrong product selection, followed by unprofessional website design and poor conversion optimisation. The solution requires brutal honesty about your business's weaknesses and systematic fixes rather than hoping for magic tactics.
Discover why product research makes the difference between warehouse stock gathering dust and six-figure sales. Matt Edmundson shares his contrasting experiences with sunglasses (failure) and beauty products (success), revealing the four-step research framework that transforms product selection from guesswork into strategy. Learn how proper research—examining competitors, analysing numbers, qualifying products, and planning presentation—enables confident business decisions and sustainable eCommerce growth
Discover why less than 1% of customers leave website reviews despite loving products, and learn the proven strategies to transform review collection rates. Dan Henders from Beard and Bones faces the common challenge of strong Instagram engagement but weak website reviews. We explore the three barriers stopping review generation, the email marketing foundation for scaling review requests whilst maintaining personal touch, and practical implementation steps including the five-day review sequence and seven-day challenge that can triple or quadruple review rates without seeming spammy or impersonal.
