Video Marketing

Leverage the power of video content to build brand awareness, engage customers, and drive sales across multiple platforms. Learn video strategy development, production techniques, and distribution strategies that maximise your video marketing ROI. From product demonstrations to brand storytelling, discover how to create video content that captures attention, builds trust, and guides customers through their purchasing journey.

1 episodeContent & Creative→Marketing Content

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How to Get Organic Traffic for Ecommerce in 2026 (6-Front Playbook)

How to Get Organic Traffic for Ecommerce in 2026 (6-Front Playbook)

Matt EdmundsonfromAurion Digital

YouTube as the second-biggest search engine and the area most ecommerce founders ignore. Matt cites 35 billion hours of shopping-related content watched last year (up 250% year on year) and how 61% of younger viewers discover new brands there. The action is one product demonstration video a month, filmed on a phone, with a keyword title, three-paragraph description, chapters, and cards linking to the product page.

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