Video Marketing

Leverage the power of video content to build brand awareness, engage customers, and drive sales across multiple platforms. Learn video strategy development, production techniques, and distribution strategies that maximise your video marketing ROI. From product demonstrations to brand storytelling, discover how to create video content that captures attention, builds trust, and guides customers through their purchasing journey.

2 episodesContent & Creative→Marketing Content

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How to Get Organic Traffic for Ecommerce in 2026 (6-Front Playbook)

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Matt EdmundsonfromAurion Digital

YouTube as the second-biggest search engine and the area most ecommerce founders ignore. Matt cites 35 billion hours of shopping-related content watched last year (up 250% year on year) and how 61% of younger viewers discover new brands there. The action is one product demonstration video a month, filmed on a phone, with a keyword title, three-paragraph description, chapters, and cards linking to the product page.

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I'm Spending 90 Days Cracking Instagram For My Ecommerce Business (Here's The Plan)

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Reels are the hero format and the entire experiment is a video content strategy bet. Matt covers cadence ramping (one a week to daily over 90 days), the 2-3 hour weekly time budget that the video workflow has to fit inside, AI tooling (Prism for video analysis, MAGPIE for trend-spotting) and the guardrail that the face and voice in every video has to be the founder, not AI. Practical video marketing strategy for operators, not full-time creators.

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Content & Creative → Marketing Content

Social Content

Create engaging social media content that builds community, drives engagement, and supports your business objectives across all major platforms. Learn platform-specific content strategies, visual storytelling techniques, and engagement tactics that build authentic relationships with your audience. From Instagram stories to TikTok videos, discover how to create social content that resonates with your target market whilst driving traffic and sales.

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Channels & Platforms → Social Commerce

Social Commerce Strategy

Develop comprehensive social commerce strategies that integrate seamlessly with your broader marketing efforts whilst maximising sales opportunities across social platforms. Learn content planning, community building, and conversion optimisation techniques that turn social media followers into customers whilst building brand loyalty. From organic content to paid social commerce, master the strategic approach that drives sustainable social commerce growth.

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Content & Creative → Content Strategy

Content Planning

Transform your content creation from reactive to strategic with comprehensive planning frameworks that ensure consistent, impactful messaging across all channels. Learn how to develop editorial calendars, create content pillars, and establish production workflows that support your business goals whilst maintaining quality standards. From quarterly planning to daily execution, master the organisational systems that turn content creation into a reliable growth driver whilst reducing stress and improving efficiency.

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Business Growth → Growth Strategies

Organic Growth

Scale your business through sustainable growth strategies that leverage existing strengths whilst building long-term competitive advantages through product development and market expansion. Learn growth planning, capacity building, and market development strategies that support expansion whilst maintaining quality and customer satisfaction. From product line extensions to market penetration, master organic growth approaches that build sustainable success whilst preserving company culture.

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Marketing & Growth → SEO & Content

Technical SEO

Ensure your ecommerce site performs optimally in search engines with advanced technical SEO strategies that improve crawlability, indexation, and user experience. Master site architecture, page speed optimisation, mobile SEO, and structured data implementation that helps search engines understand and rank your content effectively. Learn how to identify and fix technical issues that prevent your site from reaching its full potential, whilst implementing optimisations that support both search visibility and conversion rates.

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Marketing & Growth → SEO & Content

Content Marketing

Build brand authority and drive sustainable organic growth with strategic content marketing that attracts, educates, and converts your ideal customers. Learn how to develop content strategies, create editorial calendars, and produce valuable content that establishes your expertise whilst supporting your SEO goals. From blog posts and guides to video content and downloadable resources, discover how to create content that generates traffic, builds trust, and drives sales over the long term.

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