Implement algorithmic pricing strategies and systematic price testing that optimises revenue whilst responding to market conditions and customer price sensitivity. Learn dynamic pricing implementation, price elasticity testing, and automated pricing strategies that maximise revenue whilst maintaining market position. From surge pricing to personalised pricing, discover dynamic pricing approaches that improve profitability whilst maintaining customer satisfaction.
Understand unit economics for Amazon success, including factoring in referral fees, shipping costs, and advertising spend. Learn realistic budget requirements for new product launches and how to identify which products deserve focused investment for maximum return.
Rich dedicates significant discussion to pricing as a remarkability lever, exploring how businesses can use extreme pricing strategies (high-end like Grey Goose vodka, low-end like Columbia House, or innovative like Radiohead's pay-what-you-want model) to stand out and attract ideal customers.
