Dynamic Pricing & Testing

Implement algorithmic pricing strategies and systematic price testing that optimises revenue whilst responding to market conditions and customer price sensitivity. Learn dynamic pricing implementation, price elasticity testing, and automated pricing strategies that maximise revenue whilst maintaining market position. From surge pricing to personalised pricing, discover dynamic pricing approaches that improve profitability whilst maintaining customer satisfaction.

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8th December 2022

Grow Your Business With Growth Driven Advertising On Amazon

with Ryan FlannaganfromNuanced Media

Discover how growth driven advertising on Amazon leverages the extreme Pareto principle where just 2% of products generate 98% of revenue. Ryan Flannagan reveals why most sellers measure success incorrectly using ACOS instead of TACOS, shares his COMPETE framework for systematic optimisation, and explains how segment analysis provides competitive intelligence. Learn practical strategies for focusing resources on hero products whilst most competitors spread efforts ineffectively across entire catalogues.

9th Jun 2022Rich Brooks

How To Find Your Remarkability For Competitive Advantage

Discover how to find your remarkability and create competitive advantage against larger competitors like Amazon. Rich Brooks, founder of Flyte New Media with nearly 30 years' experience, reveals his four-lens formula: Find what's already remarkable about your business, Focus on narrower audiences for deeper expertise, Fashion new offerings aligned with your values, and Frame what you do from fresh perspectives. Learn why specialists earn more than generalists, how saying no to customers strengthens your business, and practical ways to implement remarkability across your eCommerce operation.