Explore new revenue opportunities and business model innovations that diversify income streams whilst leveraging existing assets and customer relationships for growth. Learn subscription model development, marketplace creation, and value-added service strategies that expand revenue whilst strengthening customer relationships. From affiliate programmes to premium services, discover monetisation strategies that increase customer value whilst building sustainable growth.
Explore innovative approaches to generating additional revenue streams without developing new products. Scott's strategic alliance model demonstrates how to monetise customer relationships through complementary partnerships, achieving near 100% profit margins whilst adding genuine customer value.