Monetisation Strategies
Explore new revenue opportunities and business model innovations that diversify income streams whilst leveraging existing assets and customer relationships for growth. Learn subscription model development, marketplace creation, and value-added service strategies that expand revenue whilst strengthening customer relationships. From affiliate programmes to premium services, discover monetisation strategies that increase customer value whilst building sustainable growth.
Using Customer Success Roadmaps and Strategic Alliances to Grow your Business
In this episode of the eCommerce Podcast, host Matt Edmundson welcomes Scott Overbeck from Seacoast Consulting Group to explore the intricacies of customer success strategies and monetising subscriber lists. Scott shares insights from his extensive experience with global corporations, revealing how small to medium-sized businesses can leverage strategic alliances to boost growth and revenue. The discussion delves into the concept of a customer success roadmap, illustrating how businesses can identify and introduce complementary products to their existing customer base, thereby enhancing value and increasing profits. Scott also offers practical advice on forming effective partnerships and avoiding common pitfalls. Whether you're a business owner with a substantial subscriber list or a high-quality product, this episode provides valuable strategies to maximise your eCommerce potential.