Brand Partnerships

Discover why expanding to multiple online marketplaces could transform your eCommerce business. Jesse Wragg from eCommeleon reveals how marketplaces provide captured audiences, reduce customer acquisition costs, and diversify revenue streams. Learn the five essential elements needed before marketplace expansion succeeds, how to find the right marketplaces for your products, and why even £5,000 monthly from alternative channels matters more than most businesses realise. Stop fighting for attention and start showing up where your buyers already shop

Discover how to find your remarkability and create competitive advantage against larger competitors like Amazon. Rich Brooks, founder of Flyte New Media with nearly 30 years' experience, reveals his four-lens formula: Find what's already remarkable about your business, Focus on narrower audiences for deeper expertise, Fashion new offerings aligned with your values, and Frame what you do from fresh perspectives. Learn why specialists earn more than generalists, how saying no to customers strengthens your business, and practical ways to implement remarkability across your eCommerce operation.

Discover why content strategy is essential for eCommerce success as Katie Wight reveals the three-pillar framework that increased one client's average order value by 50%. Learn why great social media looks simple but requires strategic rigour, how to right-size your content programme to your business stage, and why treating organic social media as an afterthought costs brands millions in lost revenue and community building opportunities.

Discover why proper barcode implementation transforms eCommerce businesses beyond simple product identification. From Amazon's daily GS1 verification requirements to brand protection mechanisms, Lorna Leaver reveals how GTINs serve as product passports enabling global commerce. Learn the "one product, one code" principle, understand when product changes require new barcodes, and explore why unofficial eBay barcodes fail marketplace verification—costing businesses far more than legitimate GS1 licensing.

Discover how Sam Morgan built Paria from a simple frustration into a thriving cycling lifestyle brand. Learn his framework for creating stable revenue streams through custom kit, building authentic micro-influencer networks that cost pennies compared to traditional marketing, and navigating platform choices as you scale. From saying yes to unexpected opportunities to managing cash flow in seasonal markets, Sam shares hard-won lessons from five years of building a niche clothing brand online without deep pockets.