Brand Building
Develop strong, differentiated brands that command loyalty and premium pricing through strategic positioning, cohesive visual identity, and memorable customer experiences. Master brand strategy development, visual design, and experience creation that builds lasting emotional connections whilst supporting business growth and market differentiation.
Topics in Brand Building
Explore specific areas within brand building
Brand Strategy
Build a differentiated brand that commands customer loyalty and premium pricing through strategic positioning and clear value propositions. Learn how to define your brand's unique position in the market, develop compelling brand narratives, and create strategic frameworks that guide all business decisions. From competitive analysis to brand architecture, master the strategic thinking that transforms businesses from commodity sellers into beloved brands that customers choose over alternatives.
Featuring Lucy Toone talking about Brand Strategy
Visual Identity
Create cohesive visual branding that communicates your values whilst building recognition and trust across all customer touchpoints. Learn logo design principles, colour psychology, typography selection, and brand guideline development that ensure consistent visual communication. From business cards to website design, discover how to create visual identity systems that support brand recognition whilst reinforcing your positioning and values.
Featuring Staeven Frey talking about Visual Identity
Brand Experience
Design memorable customer experiences that reinforce your brand values whilst creating emotional connections that drive loyalty and advocacy. Learn touchpoint mapping, experience design principles, and brand activation strategies that ensure every interaction supports your brand promise. From packaging to customer service, master the art of creating consistent brand experiences that differentiate your business whilst building lasting customer relationships.
Featuring John Roman talking about Brand Experience
Brand Partnerships
Leverage strategic partnerships to expand your reach whilst strengthening your brand through association with complementary businesses. Learn partnership identification, collaboration development, and co-marketing strategies that create mutually beneficial relationships whilst maintaining brand integrity. From co-branded products to joint marketing campaigns, discover how to build partnerships that amplify your brand's impact whilst opening new growth opportunities.
Featuring Jordan West talking about Brand Partnerships