Visual Identity

Most eCommerce brands operate with just 5 brand assets when they need 30-50 to be truly memorable. Stæven Frey reveals the Brand Science™ framework that explains why customers forget most brands immediately after purchase. Discover how memory formation actually works, why distinctiveness beats being different, and the systematic approach for building brand assets that make customers think of you first when they're ready to buy.

Discover how Amazon sellers can build thriving independent brands whilst reducing platform dependency. Lauren Gonzalez reveals why relying solely on Amazon creates unsustainable risk and shares her proven framework for transitioning to brand independence. Learn how to uncover your business purpose, understand your actual customers, leverage values for differentiation, and implement content strategies that build loyal audiences. From mood boards to influencer partnerships, this comprehensive guide provides actionable steps for creating a brand that stands strong beyond any single platform.

Discover why your logo isn't your brand and what actually matters when building an eCommerce business from scratch. Josh Catchpole, graphic designer at Aurion Digital, reveals why branding is personality rather than visuals, how to define values that translate into design, and why consistency matters more than perfection. Learn the mood board method for non-designers, how to understand your customers deeply enough to brand for them rather than yourself, and what to look for when hiring a designer. From kitchen table startups to major rebrands, get practical frameworks for building brands that customers actually remember.