Create cohesive visual branding that communicates your values whilst building recognition and trust across all customer touchpoints. Learn logo design principles, colour psychology, typography selection, and brand guideline development that ensure consistent visual communication. From business cards to website design, discover how to create visual identity systems that support brand recognition whilst reinforcing your positioning and values.
Understand the psychology behind visual brand elements and how customers process them unconsciously. This episode breaks down the five sensory categories of brand assets—shape, colour, content, story, and sound—showing how successful brands like Coca-Cola accumulate over 170 distinctive elements whilst competitors struggle with basic recognition.
The episode extensively covers visual identity development, including logo design principles, color palette selection, typography choices, and creating comprehensive brand guidelines. Josh discusses the Jersey Beauty Company rebrand as a case study, emphasizing how visual elements must resonate with target customers and work across all touchpoints.
Understand how visual elements create customer memories and drive purchasing decisions. Explore the systematic approach to building visual brand assets including colour palettes, typography, logos, and packaging design that work together to create distinctive memory structures. Learn why being distinctive matters more than being different in competitive markets.
The episode provides detailed guidance on translating brand strategy into visual form through mood boards, color palette development, and ensuring visual cohesion across all touchpoints. Lauren walks through her specific process for creating authentic visual identities that resonate with target audiences.
