Brand Experience

Discover how the British military's strategic framework for modern warfare can transform your eCommerce business growth. Stuart Leo reveals seven questions that create clarity, alignment, and focus—helping Digital Davids compete against corporate Goliaths. Learn why complexity is killing your strategy, how purpose differs from vision, and why the art of leadership is learning to say no. With practical examples from Facebook to specialist tool shops, this framework turns strategic thinking into actionable results.

Discover how Joseph Wilkins transformed boring products into viral video sensations generating 100 million views and tens of millions in sales. Learn his proven eight-step framework for creating funny sales videos that entertain audiences into making immediate purchases, from marketing research and comedy writing to strategic testing and paid distribution. With barriers to entry at all-time lows but competition fiercer than ever, this comprehensive guide reveals why humor works, how to cast the right talent, and why testing 20+ video versions separates profitable campaigns from expensive failures

Discover why your logo isn't your brand and what actually matters when building an eCommerce business from scratch. Josh Catchpole, graphic designer at Aurion Digital, reveals why branding is personality rather than visuals, how to define values that translate into design, and why consistency matters more than perfection. Learn the mood board method for non-designers, how to understand your customers deeply enough to brand for them rather than yourself, and what to look for when hiring a designer. From kitchen table startups to major rebrands, get practical frameworks for building brands that customers actually remember.

Discover what eCommerce businesses need to know about navigating a COVID Christmas. Tech sales leader Ian Moyse and behavioural psychologist Padraig Walsh share insights on digital transformation, consumer psychology during lockdowns, and how to leverage deadline pressure positively. Learn why hope isn't a strategy, how to create the right emotional experience, and practical steps to capture market share whilst brick-and-mortar stores struggle with restrictions.

Personal brand equity determines business opportunities more than most eCommerce founders realise. Ian Moyse reveals seven strategic steps for building powerful personal brands without living on social media—from scientifically testing profile photographs to leveraging £5 freelancers for professional content. Discover how authentic relationship building, strategic platform selection, and consistent micro-efforts compound into global recognition, speaking opportunities, and business advantages competitors cannot replicate. Your personal brand exists whether you manage it or not—these steps ensure you're building equity strategically.