Seven Steps to Your Personal Brand

so welcome to the curiosity podcast for those of you who don't I
mean my name is Mary Danson and this is the curiosity curiosity podcast as show
all about e-commerce and dedicated to those of us who are trying to run our
own e-commerce businesses all over the world whether we're a large company or a
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going to get some of those guys on the show that's the mystery that's the secret more coming soon but unless
without further ado let me introduce to you today's guest we have on the show
mr. Ian Moyes in welcome to the show it's great to have you thanks Matt and
thanks for the invite you appreciate it no it's great to have you here appreciate your time so real honor and in is these by day you're a Sales
Director aren't you that's correct yeah after often it often in the evenings and
weekends as well unfortunately but yeah kind of scope it going as gap but you're
also an expert you're a social influencer and an expert in personal
branding you've worked with some big-name brands around the world and that is specifically what we're going to
get into in today's show if I'm not mistaken hopefully that's that's what I'm
expecting yeah yummy both good we're on the same page which is great so thanks for being here really sorry
so let's start perhaps with a really obvious question what is a personal
brand go like what what we I hear this phrase all the time right it's it's one
of those phrases personal brain is a big thing at the moment should I get my personal brand so on and so forth so
what is it let's just start there right short so you know a lot of these things
I think are made to be more illustrious and the name socially into social selling I talked about but often you
know the name lead you to believe it's something different or it's something big and magical so personal brands but
for me is pretty simple it's held how do people how do you appear as an individual if someone looks for you
right so we know as a company you'll have an impression of coca-cola or a
retail brand big based on the advert or anything you've seen about them influences your opinion and perception
of their values what they are do you trust them do you like them or is it a
brand you don't like so you know often you'll see if there's a disaster or
something that that company's done there's bad guy around them you know if they're not ethical and all the rest of it sure so bring that to an individual
you know your personal brand is how do people view you had it you know I could make a judgment on you Matt simply by
right I've got your name well let's say you're coming for an interview let's go for the simple example well it's not
difficult I can search for you right and I can have a quick look LinkedIn's the obvious one but Facebook Twitter
anything what do you put out there what do you rip what represents you as an individual and if I can see it it's fair
for me to look and that represents your personal brand whether you like or not
and I often have a discussion with people where they go even that's not fair or well they shouldn't do that well
great they all do right yeah we do at those check them out we do it on
everything right we live in a world the world has changed where information is available at our fingertips /on the
moat on the mobile on the move if you're going to buy something how many of you don't look on Amazon and then look at
the star rating right oh it's got one star from people oh and you immediately go away you don't
know those people you don't know what the opinion was we if you get there go to the cinema you look on IMDB you tell
you oh well that's not a good rating you take notice because it's so easy to do
so first one is personal brand in your career goes with you wherever you go and
it's how you're represented but the same in business you know if you're going for to speak at an event or you want to be
influential in your sector as the CEO of the business or someone important in the business does that not leverage the
opportunity or business has right whether it be for investment whether it be for the audience you attract that
then that's where and I fell into this accident yes because I didn't set out to have a personal brand did I know what it
was no would I have called it that No it all came from being in sales leadership realizing the world was
changing the customer was changing and we had to change with it yeah right if
the customers changing you as the seller don't change how you engage you will get
left behind and we've seen that if you look at the likes of you know blockbusters the example I always use is
there's many more but Netflix like what Buster didn't do anything wrong but Netflix came along and did something
different for the customer we see it in retail bricks-and-mortar happening all the time the customers changed the
supplier hasn't therefore you suffer and businesses tend to think well this is
marketing's job this is down to corporate but it's down to the individual as well you know I talk to my sales people of you are going and
meeting a human being the human being is meeting you not the brand you represent
the brand but they're making a judgement on the business based on do they like
you do they respect you so do you find like in your sales role right you've got
your sales job going on do you find that if you're going to go in and see somebody for the first time let's say
you're selling phones right you can go and you talk to him about phones do you find that the people you're going to go
speak to have already checked you out you personally they've already looked at your LinkedIn they've already looked at
your social media they've already started to find out things about you because they probably already know about
the company but they want to know about you is that is that what you're saying so often yes it's not all the time and
some of the time you won't even know run LinkedIn it's great you can see if someone's viewed your profile unless
they've done certain settings and most people don't turn off the privacy and all all the relevant settings to hide that more often than not though I do it
the other way around I'll check that I'm going to meet them so I'll look at them proactively yeah and often if you go and
view someone's profile have a look at how many times you the same person will view you back because they're curious who looked at me why they'd look at me
and they'll look back at you right so
looking at them there's a good chance they'll look back well I want to look at them if I want to engage with you in
some way I want to know about you I don't want to turn up cold and
particular what you're selling right there's a different expectation but if you're selling something of high value you better check out who you're selling
to to go there naively imagine going into a meeting and you say to them tell
me about you and your business really they'd have expected had done some work beforehand the next person
comes in and utilizes information they've researched they spend effort who do they immediately value and think it's
good to look after them more right it's simple stuff we used to go into someone's meeting and look on the wall and see a picture of
sailing and you might say oh well where was that oh god I went sailing there recently now that happens before you
meet them right there's a digital handshake there's the first impression is a digital one often so great you can
go suited and booted but if they've already checked you out digitally and seen something that puts them off you
you can argue well they shouldn't have done that it's not fair they looked to my facebook profile and I go out and get
drunk at the weekend so there's always stag pictures on there it's totally fine yeah but you've left it open you've chosen to
let the world see that that therefore is their property to see it like it's on
public domain and this is coming back to the first question the whole thing about personal brand this is what you're
talking about right this is what you put out to the world for the world to see and that is
how do you I guess I guess one of my questions here is cause here you I know a lot of people that will put stuff on
say Facebook or Instagram but it's the picture-perfect stuff sure I mean it's it's there it's a bit fake if I'm honest
with you sort of get a bit bored how do you how do you balance that do you think
so the first thing I say to people this advice only I've advised businesses and
people are know this out businesses and you know about social media what what do we do some fundamental basics and I
think people get even the fundamentals wrong even in large companies is firstly don't try and tick a box to be on every
platform for the sake of being on the platform where is your customer who what's your buyer persona so a lot of
this goes back to basics right but who is your customer what is your product or service combine the knowledge of those
two where do you need to be so let me give you a real-world simple example if
you're selling artistic furniture that you design and it's funky and it's made out of metal work or old reap you know
something that's be sounds good I'm there right with then Instagram fits because your product is visual if people
are attracted by what it is and you look at it go as interesting then visual
works Instagram works if you are selling manufactured widgets the that the look
and feel is totally irrelevant people want to know the spec and the D why you got Instagram page wait what you're the
post yeah your customer is not going to get any value and is not going to expect
you to be there and is not going to be interested seeing pictures of these widget or whatever it is right but I see
to it often businesses small large open up every platform and then do them
poorly because they've spread themselves thinly and fill why you on there and often when they said well I need to be
on that why is your customer really there where is your customer what's your demographic and if
percent of your customers are bb LinkedIn fits right in perhaps Twitter if their consumer and they're on
Facebook you're addressing housewives for example as a demographic what are the groups
where where are they like where is your customer expecting to engage with you on social yeah and relative to what you're
selling be there and do it incredibly well you don't have to take snapchat da-da-da-da-da-da-da if your audience
it's not if your audience isn't on LinkedIn have a profile for your company so it's credible and all the rest and
business bb but don't put your content there if that's not where your audience is if your audience wants graphical
content do it on the platform where your audience will expect to find it and nurture and beep one and that's where
you want your brand to be as a company the same for you as an individual right now I'm on all platforms because I ended
up talking about social and got dragged into it but originally I was on LinkedIn didn't touch another platform and then
there's no real then as I realize the benefit and the brand I went onto Twitter okay then a little bit Facebook
then Instagram so those are the four broad ones right and I'm on the Germany LinkedIn zing because of the nature of
what I do it makes sense for me to be on them so I understand them if I'm talking
about social media and yeah you know personal brand and expert right so it makes sense for you to know how all the
platform works but what you're saying is you not everybody's a personal branding expert you have a personal brand but
figure out where your customers are and yeah and use that platform and become
good at that like for me probably just worn absolutely now it doesn't mean you as an individual can't be on the other
platforms right but then figure out well do I want the world to see what
everything I post on Facebook about my family or my kid might be often people use it to share family stuff with their
friends and extended family around the world okay that's fine make it private to the connections you've got in which
case you can carry on using it is will the people you want to see your content see it but you haven't put it out to the
general world for the sake of it therefore you can't get misinterpreted or you don't have to worry about what
you post because it doesn't affect your personal generic brand to the world your friends view of you is totally different
from a new the neutrality of a potential business partner or somewhat
investment as you're trying to get to invest in you and again it comes down to it's not about your opinion away you
think it's fair or whatever if you if it's public people can look and we see this too often in the political world
we've recessed we've recent seen a news reader right fired after forty years for a tweet that was done the a quote that he always used
that was interpreted in a particular way that none of us know if that's how he meant it but we all the signs how he
didn't but that's how it was perceived and it was in the public main therefore a -year career has just ended one
tweet you know so which it's crazy they're all about perception yeah all about perception that's what personal
brand is it's not about whether what your opinion is it's it's what the viewer judges you by by what they can
see of you and Google does a fantastic job of course of indexing everything in every way that even if you buried it
it'll appear yeah you can't escape google king so so I've got this personal
brand or I've got this understanding that I've got a personal brand I know where my customers are I know that if
I'm putting stuff out there in the public domain it is a permanent record and just be just remember that what are
the things that I'm seeing a lot in the e-commerce world these days more and more actually is the smaller sites are
becoming like oh they're basing it around a product but also around an
owner of the site so when you go to the site you get to know that person that owns a site yup the head of it and who's
running it they become like the face of it if you like have you noticed that trend or is that is that just something that I've
just imagining is that is that snow and I think that even well let's be frank
let's get let's go the extreme virgin virgin right what do you think of the penitas say that you think richard branson he's the face of that business
eat so it's not your small companies you can you can think Alan sugar I'm talking
UK examples I won't go Trump because that's a whole nother branding issue on it on it spend
the day on that one but absolutely and if you've got experts in your business in the area you're in it's very
easy in today's world for them to have a public voice globally it's not about getting a PR agency getting on TV radio
it you can create it overnight and that's what's happened to me right by accident I work in the cloud computing
arena now also known in for speaking other subjects as we do here and through
being on social and writing a blog about an opinion and I know I'm talking about and you know my style is to write very
conversational I mean train to write or anything so I writes I think my blogs have been picked up and I now get approached as well as
you discussed at the beginning by large global brands can you write a blog for us can you write an opinion piece as an
influencer in the cloud community because if we write it it's absolutely biased or expect can you talk about can
you come to our event and then report about it with your opinion of where it fits into the market and accidentally
through that now I get invited to events flown to events do blogs social influencing etc for companies as an
agnostic knowledge in the industry and I've got to know in just interesting
lots of other influencers and we compare notes from around the work because we're all doing the same thing and often you
bump up the people at an event and go oh and and and leave the vendor that's got you to be there it's often surprised
that they've got five people there and three of you know each other really well because this goes on right but I've
ended up doing that by accident because I've created content from something on passionate and expert about and that's
grown my personal brand that you get published in your blog's get published on the site so if you're a business
owner in your own business and you're in travel for example you'll have opinions on the travel trends that are going on
etcetera by doing that and putting some information out there that represents you as an individual at your is that you
want to put out on the company no one rotates you and your knowledge and experience and authority and that's
that's behind that content so yes it may come out from your company blog but it's you as the represent you build your
personal brand and if a journalist see something and what's commentary on something that's happened it's you
they'll come to they may come via your company but it's you they want to speak to then it go can I speak to X Y Zed
company please no they'll call the company go I want to speak to Dave on a speak to sue because I see them as a
little party and I need a comment you know and there's plenty of people in the industry we see as influencers you know
and travel Simon Calder comes to mind every time there's a travel disaster of anything he's on the news he's he's
pulled everywhere because he's seen as this thought leader expert in that particular sector if you want to have
that value to your business it's about your personal brand your personal equity your credibility statement and you will
get called upon so how do you I mean acknowledging that personal brand is
important right and you you have an opinion you stand for something and you become known in that industry area how
do you if you're starting from scratch like if you're at Ground Zero or you've
got a new business and you think oh this is great how do I do that without spending four you know % of my life on
social media which i think is a big concern for a lot of people right but how do you what's your strategy what's
the way to do this yeah and and you know if I dropped I think it is you said I've
got a day job which is incredibly busy and I have done all through that period I've had the luxury of dropping in
gamourai take three months off and figure out I do this and no and it's not quick right you don't overnight do do a
couple of things and suddenly you you get the results you have to earn the results but firstly you need to look
good on social media incredible right yeah and that's from your phone even down to the photograph you use you know
how much time have you spent picking the right photo yeah right and and what
you've written about yourself in your profile and that stuff you can do sat in front the TV right if you care about but
if it's your startup business you care about it you're not working to right by definition if you are there's a good
chance you gotta fern anyway successful entrepreneurs on a nine-to-five or that you know the to a direct conflict so for
me this is the great thing about this is it's stuff you do in front the TV stuff you can do ad hoc here and
once you've got your baseline in its nurturing it in tuning it as you go
it's not about I've got to spend five hours a day I'll do it that you know I'll do social now when I'm in a taxi and I've got thirty minutes or one
better for early for a meeting I'll do bits and bobs and share content or comment on people's content and then
take part writing the content and that
comes down you know if you know your stuff you can probably write it yeah no I know but stuff about what I talked
about and I just write it and I've had a lot of comment back up we like we like how you write because it's just conversational it's not formulaic it's
not edited by someone into this you know corporate boxed in view you I just write
it from the heart I'll see something and that'll spark a something I know about whether it be customer experience and
I'll have a bad customer experience don't talk about it and this is how it could have been better and give insight
etc it's giving depending what you're on if you know your staff is giving insight
and value to the reader yeah and then you post it on your LinkedIn profile to start with write or share it on many
this you learn is you organically and you'll be surprised how quickly content
people are all looking for content what you're looking for is to do put something out there they get shared by the realtor me so I'm just I'm gonna put
a photo of this on Instagram because I feel like the other the other part of
this is if you create a credible brand for yourself so you just look good that's about looking good and credible online if you're an artist there's
nothing wrong with your picture being there with paint brushes and paint on your right because that's what you do if
you're in corporate banking it needs to be appropriate to the audience and what
you do so it isn't we all have to look the same it's you need to look relevant to what your audience would expect for
what you're in right so you're not going to be on there looking in a looking shabby if you're selling in a high value
and enterprise product into a corporate bank so you make this have a look appropriate look professionals you can
tune it up a bit and there's a few tips and tricks you can do there we may come on to in the time and then it's about
getting noticed by the area you want to be noticed by so for me I'm in the sales and social community
and in the cloud community I started looking at who are the influences there I wasn't who are they I don't with them
and then I'd look like they were like yeah or whatever and then I'd add
comment if they post a blog later and I'd have a look at it and I'd add some commentary because I find though about
that subject this is usually something I can say right if it's about archaeology I don't know what I don't know that
subject so nothing to say I can read it ten times now nothing to say cloud computing I've got an opinion yeah
I'd comment I'd add some commentary or some value or maybe actually I agree
with that but I disagree with that point you said and here's a absolutely and
you've got to do it from all authority don't comment on something or jump in on something you don't know about don't
flame them for the sake of Fleming I think that's a load of rubbish okay why I don't know I just think it's that a
rubbish because I want to take an opposing view no but what I often do is comment of I disagree with that point
though because from my experience I've seen this it there's nothing wrong with that if you if you genuinely have a
valid point make it and what you'll find is people appreciate commentary you
don't have to agree to comment as long as you've got context and that and it
can back it up but yet engagement it's about engaging and often what I'd find is those experts would engage back and
over time they'd follow my content and so for me I I would go through that
perspective and I'd then see people follow me and then I look at what content I write or share right and then
they'd like it will comment on me so slowly I was becoming a part of that environment Authority I think the key
words you said there and I just want to pull it out is the word slowly because the methodology that you're talking
about is genuine it's authentic we're building a conversation I'm getting to know you you'll get in to know me this
is this is not follow unfollow follow and follow just a program trying to build numbers this is actually building
genuine connections with people and that takes time but in the long run it makes
much more sense and I thought I thought that was really important with what you said sorry yeah and then that's right and in doing so though think about this
a minute you comment they're gonna look back and say well who it particular it's an opposing view how
much credibility is this but who is this person they can look back it profile and if you look like a joker with nothing on
the profile no credibility it's just blank with a job title really yeah I
want that I want them to realize you know I've got a valid opinion so I had here look I've got experience
look I'm credible look at me there's my personal brand let's engage and through
this let's give some reality of what what's the benefit well you know I've got the valid point so I've through
doing this got to meet some incredibly important people some best-selling book authors from around the world I take
pride in that if they follow me back and then engage with me they've chosen that there's a reason to do so I must look
credible and authentic and have a good personal brand hey they're following me back then that guess what they start to
share my content to their audience they see me write a blog and go and their audience that says people of the
right audience so if you ask me had that happened to you yeah I can it happen all the time now because I've earned
that over time yeah that it gets shared
so if it's in the cloud industry and all right something on cloud a lot of the cloud influences around the globe and
people in senior positions they now follow me and I'll see it sometime if you're right good stuff will contribute
good content or an opinion guess what they share it on to their followers sick whatever it might be same
in the sales community when I write about things like personal branding some of the top book authors globally share
my content on I've met some of them because when they've come to the UK they've reached out well they've reached
out here it feels like we know each other so we'll the engagement we've had over the past couple of years I'm coming
to London you're not around on this date I would grab a coffee that's great and it now becomes a real way it goes from rapport electronic report to starting to
become a real relationship and there's nothing wrong guess what at that point if I write a bit of content that I think
is valid to their audience I don't just share it and comment and copy them in I'll reach out to them with a perk with
a personal debt direct message saying Joanne mark I hope you like this blog we
were always sharing this with you would you I ask them to do it yeah because I've earned that right now and credibility and the personal brand is
valid and again that's key you've earned the right to ask them to share your content yeah you know all the time out
there yeah yeah I've written this blog post can you post it to your audience I don't know who you are I get an email a
week with that request I think you're like yeah no I do you are I just I've got better things to do if I'm honest
with you but it's like you say you've earned that right you've built this
relationship over time and Matt let me give you this if that was if you if that
was someone sent you that and they look credible you clicked and saw their profile their profile was you know
astronomical that they're a big book author for example all those speaker in the u.s. you might consider sharing it
then until flattered they'd asked you because their personal brand carries the equity very true Alan sugar sent you
that genuinely yeah you just people would share the content right because the personal brand carries the weight to
say wow they asked me to do this so that's where it fits right what you're
getting is probably people who've got no brand equity you take one look and go
why am I going to do that for them because I haven't earned it and the personal brand is a big part of earning
that it's a step towards it out of the gate yeah no I get that I mean the
trouble is I think people will read stuff these days like you know you've got to build your personal brand you've
got to connect with influencers and they go and they'll connect with whoever that they'll go fine Richard Branson and try
and connect with him on social media and you know always not work tour and they'll connect with people and ask and
to straight away can you share this content with your audience because somebody somewheres told him to do that and you know what there's I think
there's the returning of common sense which says actually I have to win this person I have to build a relationship
with this person because we've got something in common and actually they're they're genuinely good people to know so
like let me give you a contextual example absolutely agree take it to the real world people behave different
electronically because I think can real-world if I walked up to him bumped into you on the string said Matt
well I wouldn't know your name them right but via scoot excuse me big smile good morning I hope you don't mind cuz I just could ask
you the time you probably give me the time right sure because I'm asking for a very small thing and it was a pleasant
it was a bit of rapport if I said excuse me good morning morning could I get you
could give me quid could you because I really need pound right now you know the reaction you're mostly gonna get because the ask I'm having of you it
outweighs any rapport I've got sure right that's the simplest thing are you
on social I've got no other I don't know right but I'm gonna ask you to do something which is big for me for you
I'm ask you descent to share this with your followers yeah what yeah that's the problem you wouldn't do it in
the real world you won't walk up to someone at an event over coffee and straightaway start to pitch or ask them to do something
wouldn't mind go in and help coming at me unload what you would have a chat with him I go how did you get here this
morning and during the day you might say oh you know what you couldn't yeah I saw you talking to that guy over there
couldn't introduce me could you because you feel a little bit rapport the more up and it's the same on social you have
to build that interaction right and people don't like that because it's not instantaneous gratification and it's as
far as liking people's content and that isn't going through and like in every post I've ever made for the sake of it it's like so I think I maybe add a
comment or reshare a piece their comment that appears in their feed and their notifications and they might not notice
it the first time and don't expect them to suddenly follow you back but if Donald Trump share one of your tweet
you'd notice that because the brand that individuals got straightaway you're
you're right so it depends on the world brand you've got the less effort you need to put in let's be frank if I
shares someone's content on cloud there's more likely I'll get a follow back because they'll take a few looks
and go actually I'm widely published all the rest of it actually will follow it's all croc crikey I didn't have that at
the beginning right yeah because I didn't have any brand I didn't have any equity to ride on the back of it was who
the hell's this guy so I had to do the other way around the more you the more you get into this the easier it becomes
yeah yeah no I'm totally with you on it with you and say when we talked sort of
before we came on you had some really
interesting ways to hack this as well didn't you so yes we've got the principle and the principle is time
investment build credibility don't be a jerk and just you know connect with some
great people and know that's going to take a bit of time but in if you do it it's going to be worthwhile right yeah
so what are some of their hacks the tips the tricks that you've discovered to making that process easier and much more
effective sure and I like things like this because they're you know they
either work if I don't for you and so I give it some some small ideas and tips but they're easy to do and you can
discount one quick you will use them quickly I get fed up or go into events where there's this low last shooting and
then the thing you get told about is oh you need to invest about twenty thousand pounds we can even start all right it's
like right or it's so much effort I'm never gonna so I intended it sounds
great but when am I ever gonna get around to that so I like a small insightful thing so some easy examples I
might think so you know if you're on Twitter for example create a Twitter list and I didn't I didn't know this at
the beginning if you want to connect with a particular type of purple maybe
it's journalists around your particular sector and your sector is ceramic this or whatever or experts in this create a
group that's called something flattering don't call it my prospect list or my people I want to influence right because
when you add them they'll see the name of the list right okay so create something that's why you call it
flattering so when they see that something like yeah called your nurse in a ceramic industry
yeah or influencers in cloud yeah right and then add the people to that list
it's your little group but when you add them it puts a notification unless they've turn it up most people don't
turn anything off it they get a notification ian has added you to cloud influences list guess what the chances
are a lot of people click and have a look awareness yeah out of curiosity and flattery yeah I do it even now if
ask me to some list with a neighbor I want to know was all who else is on the list sure and who's it added to me right even
if you make the list private by the way which you can do be aware that if you ever change it to public and this is
something people never know if you ever go just change it to a public list the minute you do they will get that alert
then so even it so just never call it anything that you wouldn't want them to see because you at some point you will
click that one button and even in six months a year's time ago I'll make the list public actually they'll all get a notification added to
IANS top people to follow for this to try and get connected with me or whatever they're gonna see it so that's that's
one easy one right and invariably people look back my goal is always do things that get you noticed in a positive
manner by the people who you want to be noticed by sure because I don't want people to choose to follow me and choose
to their for a minute they follow you anything you post goes into their feed and they might share I don't have to tag
them in they've chosen to say I want to see what you put out there what a flattering thing what a validation also
that you're doing the right thing yeah but you don't want these influences going on I'm following him well that means you're doing something bad right
where you're putting rubbish out and they're fed up seeing it another quick example you know a key thing on your
personal brand across any social platform is your photo okay because first impression I that we're
always told if you gotta meet people first impressions count have a firm handshake you wouldn't go into a meeting
in your worst gardening clothes covered in paint unless you're a gardener or a pain right right
you know if you turn up and covered in paint and you say you know you quoting for decorate in the house people expect
it's fine if you go to go to a meeting for a job in banking like that what so
why on social media do you not care about the profile people go well I do okay how did you decide what photo to
use well I asked my wife and ask people which one was best and they said this one right really you I've scientifically
tested my photo it's really easy and can do it for free right there's a site called photo feel accom photo feel ela
bomb and it's I'm feeling Fe yeah le oh yeah okay ah geez the name may sound so you hang it
carefully yep so I came across it by accident and I thought I'd done what
everyone else does and that's the picture and I came across this site box and it's where Facebook started in fact
you put a photo on and other people rate you right but it's not a hotness and stuff where Facebook started what this
site lets you do is so for private or sorry for business or personal you choose that and then it has some
criteria that people can just click on and give a vote so it's really quick so you put your photo and you say business
and you will get people selecting and I think from it's something like authority
trustworthiness also there's three priority RIA and they just click rating wise and all they've got to judge you by
is the photo no name no job title no country no but nothing so there's just
all first impressions based on that photograph from them what does that photo based on that photo is this person
up trustworthy yes one up bump yeah yeah and the photo feeder when you go on it says there's a there's a fee for doing
this but if you go and vote on other people which takes five minutes in front the TV right you go did it for everyone
you vote you get a credit and you weren't credits and then you can say right now I can use my credits to get a
free vote back on me okay so I tested and I and what I present on
this with slides we won't bring it up now but I show and I get a good laugh out of this right here's the photo I
used to have and here's the photo I changed it to and it's the same you know it was a court prep you know one of
those bio shots that they do and they do multiple and it was me with that it was
me like this without glasses right that's what I used because I didn't use to wear glasses and vanity and without
glasses and when I came across this saw I was just curious them so I switched it
on the site I did the one without glasses I was using got the rating I switched it and did it
will them with glasses so that's the difference there's me yeah there's me that was the only change
nothing and I am incredibly more trustworthy apparently with glasses don't without it went something like I
forget it but I've got on the slide right I trust were % hang on hang on you gather here I'm
good to go now but but it's different you know it that was individual to me for you you might get the opposite so
right because it's individual on that face in that picture interestingly and then the shot was something there and I
forget which way it was I then flip the picture so it's definitely the same picture because I just I flipped it on
the PC and posted facing the other direction it went up again so the reason
my photo my bio and I'm going to update it shortly because I've had a guy called
the headshot guy free advert for him there has done me a load of new shops because mothers were probably years
ago and yeah you know be fair authentic I just don't got around to do it so I've got a ton new ones but I've got to run
them through the test first now the other but the reason my photo is glasses facing a particular direction is because
that one gave the best results from people who didn't know me you won't incarnate laters in you so I know now
that photo gets me the best route first in but not from everyone but overall the
demographic says that one's the one likely to get me the best first impression purely from the photo but
desert it and it's easy to do how many people bothered to do it right nowhere doesn't matter weld you wear a suit when
you go to visit a meeting do you make any effort do shave do yes why did you
bother you obviously bother because you think how people look at you well digits
always often the first impression today and even if that's her a % better
impression they get I want the better and I want why would you do that because once you've changed it doesn't cost you
anything right put a few minutes you know another quick example another hack you got is a wonderful site as a couple
actually called fiverr.com yeah there's another one called five squid calm it's
pretty much the same is that the British version of it yeah but for five dollars
on five pounds where you know there is an immense amount of resource out there so people often comment on my social
well that that picture used for that blog or you know there's there's
photographs of me or different styles and the grab attention and also videos I've done to call it our
post often where they look incredibly professional again how did you get that done it was that expensive and I just I
sort of have an in Ag laughs and I have to tell him there's five pounds that what and I've told marketing people this
right they're blown away because historically you'd have to have a Photoshop expert spend oh I haven't got
time for that I could go and learn today I just go on Fiverr and look for a gig when it's Christmas you'll see social
videos on for Christmas that I've done when it's East when it's Valentine's
coming up you'll see social posts from me that are you know happy Valentine's to all my followers but it's an excuse
there's an in fact there's a there's always a day for everything right it's Pancake Day it's it's carrot cake day it's we're so how far do you want to go
right and then in polyfoam America is going well there's a site you can register for that I've just said I get
an alert every week now it tells you this week what every day is you know we know may the th of Star Wars day right
maybe right but there's a there's something for every day so if you want an excuse to engage with your followers
and some of them are extreme beyond belief right there's a doughnut it's
good if you actually sell Donuts I'll have anything to do with Donuts you need to know that there's a donut day and
celebrate that with your followers right but as every you know so and I so I do
videos on these things too you extend my personal brand at low cost
so whatever you're in you can go and get videos done that are appropriate and
incredibly professional and it varies right they start at five pound but I
think used five of myself I guess one of my questions would be and is quality control because I found with five of it
you get great and you go rubbish I've looked at the reviews I've done over
gigs on there which if my wife hears will be interesting out when she works on that I've spent first day at my own
pocket right building pearl because so I do in this well that's right well as I
built personal brand I've done more of it because I've got the results so
actually I don't mind investing more into it because I didn't do that at the beginning
and now I pay for some tools items and sometimes I get free tools offered right from from because they want my opinion
on these tools because of where I've ended up doing this stuff but going back
to your point there's always going bad on there but what I found is where someone's done me a gig where and I've had a few where it's not quite what I
wanted I've gone back to them and they've been very they don't want bad reviews right mmm so they've corrected
it and put effort in or I've had a couple out of that or so where they've said actually I'll refund your
money they don't want a bad review because these these are individuals they're not companies these are
individuals in their bedroom creating their own little business and they take in general everything they take pride in
what they do and they don't want a bad review so they fix it right and I don't mind if
someone says actually I'm not the one then but all have your money back that's
great I've not had a bad experience or I wouldn't keep going back there and in general I would serve her in the high
s as a good experience and even where it's been bad it's been a good outcome that the I've never had an argument
where I've had to escalate to Fiverr and all this isn't fair never that's great to be another if I it's and I and I and
when you find people that you can work well with stay with them repeat stuff go
back they do Photoshop and you know for five they do what would take me hours to
figure out in five minutes because they're an absolute expert at what they do hmm why not outsource it simple total
sense I totally get it so we've got build social media lists and sort out your your photo use five oh
do something promotional that resonates with your tribe at the different points
of the year so Valentine's Day is a classic born that's coming up soon and you've got Easter you whatever resonates
for your industry give us one final tip because I appreciate time is of you know
we've got a respect time but sort of what would be and your your final tip
all right isn't it isn't easy one that takes ten seconds then get your like you're gonna have to go to my profile to do it though right so there's a there's
a point so if you look is it still unlinked him right but it works across the different
platforms and I saw this because I saw someone else do something and I'm always looking for those little tips myself and
I looked at it went oh and then I've plagiarized exactly what they did and come so you know on the
social profile if you look on LinkedIn and my name is relatively unique right but if your name's John Smith and
someone searches John Smith you could there be a thousand come up yeah but if you tagged me in on a post anything my
name my profile acting will stand out and that list of other people you've tagged you tagged thirty people in my
name would jump out I'll tell you why because if my name profile on there I've put an icon at the end because but it is
not built into the platform to do that what you have to do is cut the icon from associate from a site that has icons
supported by social media what I did initially was cut that icon from someone else's profile because they got on this
when it would work and I just copied it off their profile on link I've got a little tick I've got a little tick right
and people go how did you get that official tick on on your profile did LinkedIn award you it because it stands
out on any list right because it's a green tick I think I've got a green one it might be a blue one now but and it
jumps out and all I've done is put it into the name probe now put it in the end not at the beginning cuz if you put it at the beginning it screws with
linkedin's indexing because it looks if you search for someone it searches the beginning bit in the in it in it can
understand and I can't find you okay because it's my profiles and different
profiles why have I put a new look on my Twitter profile I've used I've got different fonts in the in the description and
people how did you do that because I found websites where if you search icons
to use on social media buyers that I found sites that have all the fonts you can use so you do it and you cut and
paste it but I didn't know they existed until you could do it and I find an incredibly minut people number of people
have ever suss this out or use it but it makes your profile stand out and any list or profile people look at it it
just looks more appealing another quick one for you and in the same way cross link your profiles if you're on Twitter
and LinkedIn on LinkedIn put a link to your Twitter account in the profile and vice versa unless you've hidden it and
it's personal so we someone's on it I hate the fact if I have to look at someone on another Pro
for another platform and I have to go on there and search their name then I'm going is that and they've used a
different photo is that is that Matt is that not Matt is it is that the same person make it easy for your audience to
see your personal brand cross link will your profile so if you find me on one you will find it really easy to find me
on the other that's great the audience I'll make it easy for you if you choose to do that I've made it easy why would I
make it hard yeah no it's very good hey listen thanks in I am I love this
conversation I love this conversation about personal branding especially I think if you're in e-commerce people
want to know the person behind the business they want to know who they're buying from and they want to see you and
understand you and know what it's all about and so thanks him for sharing is
like a tips on personal running because I'm glad we're wrapping up because is unprofessionally I didn't bring battery
power with me and my mind's neck once telling me I need to go back to my desk so yeah it's getting towards you so hey
listen how do people connect with you how do people don't hold of you if they want to sort of connect with you so I'll make it
easy www shouldn't even need to say that right that's my dumbness ear more air moist coat at UK and India moist our
cloud there's the final personal branding tip costantly nothing to register those domains one of them will
take you straight to my LinkedIn want am a Twitter account and I've done that cause almost socials so I don't even
need to remember and so I don't say go to LinkedIn and search for your moist you are taking a step out got it Amoy
stock code it UK you a straight on my LinkedIn profile you know it's hundred-percent me and it cost me hard
pennies a year to just renew those domain names easy easier another top tip
thank you so much really really appreciate it make sure you connect with
in and reach out to him and tell him you said how's it and that you connected with him through the show I'm sure he'll
be happy to answer any questions that you've got I mean that's right right awesome yeah so listen thanks for
watching thanks chillin make sure you connected and subscribe as we do more of these Facebook lives and turn them into
podcasts all on the curiosity show let us know how you find them it is a bit of
an experiment and one that I'm enjoying at the moment I have to be honest with you it's going super well but let us know what you think it'd be great to
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live notifications in once more thanks so much really appreciate your time and
thanks everybody for tuning in we'll see you in the next show