Build a differentiated brand that commands customer loyalty and premium pricing through strategic positioning and clear value propositions. Learn how to define your brand's unique position in the market, develop compelling brand narratives, and create strategic frameworks that guide all business decisions. From competitive analysis to brand architecture, master the strategic thinking that transforms businesses from commodity sellers into beloved brands that customers choose over alternatives.
Lucy ToonefromTOMM Jewellery
Lucy's "your story first" philosophy demonstrates how authentic brand positioning creates deeper customer connections than traditional marketing approaches. Learn how TOMM developed a brand strategy focused on emotional resonance and community building rather than product features, resulting in customers who feel personally connected to the brand story.
Listen to EpisodeBuild engaged brand communities that foster customer relationships whilst creating valuable user-generated content and peer-to-peer support networks. Learn community platform selection, engagement strategies, and moderation techniques that create thriving spaces whilst supporting business objectives. From Facebook groups to dedicated forums, discover how to build communities that enhance customer experience whilst generating valuable insights and advocacy.
Harness the power of customer-created content to build authentic social proof whilst reducing content creation costs and increasing engagement. Learn UGC campaign development, hashtag strategies, and content curation techniques that encourage customers to share their experiences whilst promoting your products. From Instagram campaigns to customer photo contests, master the art of turning customers into content creators and brand advocates.
Deliver exceptional post-purchase experiences that build loyalty whilst reducing support burden through proactive communication and helpful resources. Learn order tracking optimisation, shipping communication, and post-purchase engagement strategies that keep customers informed whilst encouraging repeat purchases. From delivery updates to return processing, discover how to create post-purchase experiences that build lasting relationships.
Transform your content creation from reactive to strategic with comprehensive planning frameworks that ensure consistent, impactful messaging across all channels. Learn how to develop editorial calendars, create content pillars, and establish production workflows that support your business goals whilst maintaining quality standards. From quarterly planning to daily execution, master the organisational systems that turn content creation into a reliable growth driver whilst reducing stress and improving efficiency.