Reimagining eCommerce With Content-Driven Marketplaces
After building Apartment 2B into a £40 million furniture empire, Alex Back discovered that 85% of his team was handling operational complexities rather than driving growth. His new venture, Couch.com, reimagines eCommerce by focusing on customer education and retailer connections rather than transactions. Discover how content-driven marketplaces can eliminate traditional eCommerce headaches whilst creating industry-wide value through strategic positioning and iterative development.
