Succeed on Amazon's marketplace with optimised listings, strategic advertising, and effective inventory management that drives sales whilst maintaining profitability. Learn Amazon SEO techniques, PPC campaign optimisation, and seller performance strategies that improve rankings whilst competing effectively. From product listings to customer service, master the Amazon-specific tactics that build successful marketplace businesses whilst maintaining brand integrity.
This episode provides comprehensive insights into Amazon marketplace selling strategies, covering everything from the 50% margin rule to threshold-based tactics for different revenue levels. Will Haire shares specific tactics for brands at different stages of Amazon growth.
Sean Stone reveals why successful Shopify strategies often fail on Amazon, where 20% conversion rates are expected versus Shopify's 3%. Through his PAIR framework (Promotions, Advertising, Inventory, Rankability) and conversion rate benchmarking tools, sellers can identify "rankable" products and systematically climb organic rankings by treating Amazon as a competitive marketplace rather than another sales channel.
n this episode of the Ecommerce Podcast, host Matt Edmundson engages with Dan Brownsher, President and Co-Founder of Channel Key, a full-service Amazon agency. Broadcasting from Las Vegas, Dan shares his journey from running a product-based business to leading an agency that manages sophisticated Amazon strategies for major brands. The discussion delves into the complexities of selling on Amazon, highlighting the importance of building a brand beyond the platform to avoid commoditisation. Dan offers insights into the competitive nature of Amazon, the necessity of having substantial resources, and the potential of the supplement market. He also touches on strategies for leveraging Amazon as a customer acquisition channel while maintaining brand integrity. This episode is a must-listen for anyone navigating the evolving world of Amazon e-commerce.
Most eCommerce entrepreneurs focus on product selection, but Dr. Travis Zigler reveals why problem-focused businesses outperform every time. Learn his strategy for generating leads at 6 pence per click, building multiple seven-figure brands, and creating sustainable competitive advantages. Travis shares the exact framework that transformed his dry eye products company into a multi-million-pound acquisition, plus practical steps for implementing problem-first thinking in any business context.
Discover how marketplace giants like Amazon achieve monopoly status and what eCommerce businesses can do to fight back. Shirish Nadkarni reveals the scrappy tactics that built DoorDash and Airbnb, why Amazon takes 50% of many transactions, and strategic approaches for reducing platform dependence. Learn about managed marketplaces, geographic arbitrage, and the LTV:CAC ratios needed to compete against modern monopolies.
Phil Byrne shares battle-tested PPC strategies from 25 years in digital marketing, revealing why the 80/20 rule transforms campaign performance, how Performance Max really works, and where to find Wild West opportunities in today's competitive landscape. Discover his unique commission-based agency model and actionable steps for competing with Amazon whilst building profitable PPC campaigns that scale.
Dylan Lam reveals his "Future-Proof Product Launch Formula" that reduces platform dependency through systematic validation. Learn the five-step process from strategic research to Kickstarter launch that helps brands build sustainable revenue streams before touching Amazon. Discover why successful entrepreneurs don't put all their eggs in one basket and how external traffic generation creates competitive advantages in today's complex eCommerce landscape.
Amazon has fundamentally shifted from an organic marketplace to a "pay to play" advertising ecosystem, creating new challenges and opportunities for sellers. Jon Tilley reveals how enterprise brands with deep pockets now dominate competitive categories, while specialist Amazon agencies experience explosive growth serving both traditional retail brands and individual sellers. Despite increased competition, significant opportunities exist in emerging international markets and niche categories, with unprecedented exit potential through the aggregator boom—but success now requires sophisticated strategy, substantial capital, and data-driven decision making rather than casual product launches.
Discover how growth driven advertising on Amazon leverages the extreme Pareto principle where just 2% of products generate 98% of revenue. Ryan Flannagan reveals why most sellers measure success incorrectly using ACOS instead of TACOS, shares his COMPETE framework for systematic optimisation, and explains how segment analysis provides competitive intelligence. Learn practical strategies for focusing resources on hero products whilst most competitors spread efforts ineffectively across entire catalogues.
Can perceived value really transform a £16 knife into a £224 bestseller? Norm Farrar reveals the framework behind his most dramatic eCommerce transformations, including how repositioning toenail fungus remover as a beauty product generated £124,000 monthly sales. Discover the systematic approach to customer experience design that commands premium prices without changing the underlying product—proving perceived value isn't American hype, it's profitable psychology.
With 2.5 million third-party sellers on Amazon, deciding whether to join the platform requires careful analysis beyond simple opportunity assessment. Adam Shaffer from Phelps United reveals the framework successful brands use to determine if Amazon suits their business, examining product characteristics, resource requirements, logistics complexity, and brand protection imperatives. Discover why Amazon can be both your best friend and worst nightmare, when the investment makes sense, and how to approach the platform strategically rather than opportunistically.
