Multi-Marketplace Strategy

Expand your reach across multiple online marketplaces whilst managing inventory, pricing, and brand consistency effectively across all channels. Learn marketplace selection, channel management, and integration strategies that maximise opportunities whilst avoiding conflicts and operational complexity. From eBay to Etsy, discover how to build multi-marketplace presence that drives growth whilst maintaining operational efficiency.

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7th November 2024

Amazon Ecommerce Strategies

with Dan BrownsherfromChannel Key

n this episode of the Ecommerce Podcast, host Matt Edmundson engages with Dan Brownsher, President and Co-Founder of Channel Key, a full-service Amazon agency. Broadcasting from Las Vegas, Dan shares his journey from running a product-based business to leading an agency that manages sophisticated Amazon strategies for major brands. The discussion delves into the complexities of selling on Amazon, highlighting the importance of building a brand beyond the platform to avoid commoditisation. Dan offers insights into the competitive nature of Amazon, the necessity of having substantial resources, and the potential of the supplement market. He also touches on strategies for leveraging Amazon as a customer acquisition channel while maintaining brand integrity. This episode is a must-listen for anyone navigating the evolving world of Amazon e-commerce.

31st Oct 2024Jason Greenwood

Mastering B2B Ecommerce

Most B2B ecommerce is "ten years behind" D2C because 90% of B2B websites use gated catalogues that Google can't index. Jason Greenwood reveals how Covid forced B2B companies to confront their digital shortcomings and shares his three-channel framework for B2B success: EDI integration, punch-out procurement, and traditional ecommerce. Discover why D2C should be treated as a channel rather than a business model, and learn practical steps for testing wholesale demand without massive infrastructure investment.

10th Nov 2022Adam Shaffer

How to Decide if Amazon is Right for Your Small Business

With 2.5 million third-party sellers on Amazon, deciding whether to join the platform requires careful analysis beyond simple opportunity assessment. Adam Shaffer from Phelps United reveals the framework successful brands use to determine if Amazon suits their business, examining product characteristics, resource requirements, logistics complexity, and brand protection imperatives. Discover why Amazon can be both your best friend and worst nightmare, when the investment makes sense, and how to approach the platform strategically rather than opportunistically.