Multi-Marketplace Strategy

Adam explores the strategic balance between selling on Amazon and maintaining direct-to-consumer channels. Users learn why Amazon's former price parity rules no longer exist, how to strategically distribute core SKUs on Amazon whilst reserving specialty items for your own site, and why Amazon traffic can actually drive spillover to brand websites. Includes the Speks fidget toy case study demonstrating strategic product distribution across channels.

The episode explores comprehensive multi-marketplace strategies beyond Amazon-only selling. Jesse reveals why businesses generating £100,000 monthly on Amazon shouldn't dismiss marketplaces producing just £5,000—instead, they should find 20 channels each generating £5,000 to reduce dependency. Users learn how to manage channel conflicts when selling the same products across multiple platforms, techniques for syncing inventory across marketplaces without overselling, and the critical importance of centralised product data management. Jesse shares insights on balancing effort across marketplaces, understanding that different channels serve different purposes in a diversified portfolio, and why judging performance solely against your best channel misses strategic opportunities.

Jason covers selling across multiple channels including Amazon Business for testing wholesale demand, traditional B2B platforms, and the importance of not relying solely on one route to market. Users learn practical approaches to channel diversification and testing market demand across different platforms.

Andy shares systematic approaches to marketplace diversification that multiply European revenue without proportionally increasing complexity. The strategy involves phased expansion: launch on familiar platforms in priority countries (Amazon UK/Germany capturing two-thirds of opportunity), validate market fit and operational capabilities, then scale to additional Amazon European marketplaces (France, Italy, Spain, Poland, Sweden, Netherlands) before diversifying to alternative platforms. We explore regional marketplace opportunities where local platforms dominate over Amazon—Bol.com in Netherlands, strong regional players across Germany, France, Poland, Nordic countries. The episode covers how working with capable 3PL partners or agencies enables simultaneous presence across multiple platforms from existing warehouse inventory. Even modest daily sales per platform compound significantly: one order daily across five additional marketplaces equals 100 products monthly—3,000 quarterly—from inventory sitting in warehouses anyway. Andy explains managing channel conflicts, synchronising inventory across platforms, marketplace-specific optimisation requirements, and when marketplace expansion should precede or follow owned-website development depending on business model. The discussion includes evaluating marketplace-specific advertising ecosystems, fee structures impacting profitability, and strategic decisions about which platforms justify investment based on product categories and target demographics.