Content Workflows

Matt Edmundson confronts an uncomfortable truth: after 200+ episodes interviewing experts, he's only implemented about 5% of what he's learned. Drawing from his £38 million business lesson—when a supplier relationship decimated revenue from £6 million to £1 million—Matt argues that we're all drowning in good advice whilst our businesses stay the same. This solo episode marks a shift for the eCommerce Podcast, introducing focused implementation episodes and free peer cohorts to bridge the gap between learning and doing. His challenge: stop taking notes, start taking action.

Jordan details the systematic approach to creator outreach and content production, including the 80-20 rule for sampling, managing 200+ product samples monthly, and scaling content creation across multiple creators

Discover how TikTok Shops is revolutionising influencer marketing through performance-based partnerships that align creator and brand incentives. Jordan West reveals why traditional £1,000 influencer posts are failing brands and how TikTok's transparent, commission-based model is creating the "most revolutionary thing to come to eCommerce since Amazon." Learn the reverse funnel strategy that turns TikTok success into multi-platform creative assets.

Most e-commerce entrepreneurs are unknowingly creating legal vulnerabilities by misusing AI-generated content. Matt Ranta reveals that 45% of professionals claim AI outputs as their own work, violating copyright laws and platform agreements. Learn the critical differences between AI platform terms, why prompt engineering is becoming essential, and how to implement AI safely whilst avoiding the legal landmines that could derail your business.

Discover why podcasting remains the most accessible content medium for eCommerce businesses, with genuinely low barriers to entry and high potential for building authentic customer relationships. Learn practical lessons from 50 episodes about equipment needs, content strategy, and how one podcast recording generates content across multiple channels—plus what's changing for Season Two with live broadcasts and expert guests.

Most eCommerce content marketing fails not from lack of creativity but from missing strategy. Discover the four-step framework that transforms content from scattered efforts into systematic growth: define clear strategy, create genuinely valuable content, commit to consistent schedules, and deliberately distribute across channels. Learn why consistency trumps perfection and how one piece of cornerstone content can multiply across platforms without multiplying workload