Content Workflows

Users will discover how to create efficient content production workflows using remote teams and clear process documentation. Jesse explains the importance of defining expectations and outputs when managing remote content creators, how to structure test tasks for evaluating writers, and building systems that enable consistent content production without constant oversight. The content covers practical approaches to managing content creation teams, from initial hiring through to establishing productive long-term workflows.

Master the technical workflow for podcast production, from recording with basic equipment (Rode Podcaster microphone and Zoom H4n recorder) through editing in Adobe Audition or free alternatives like Audacity, to distribution via podcast hosting platforms like Podbean or Libsyn. Learn batch production strategies for recording multiple episodes at once, creating buffers for when life intervenes, and establishing consistent publishing schedules that build audience trust.

Matt shares practical workflows for managing content production efficiently, using his own podcast as a case study. The episode demonstrates how to create one piece of cornerstone content and repurpose it across multiple formats: transcribing audio for blog posts, extracting quotes for social media, creating email newsletters from insights, and pulling video clips for promotion. Listeners learn systems for multiplying content reach without multiplying creation effort, making consistent content marketing manageable even with limited resources.

Understand the systematic approach to harvesting successful TikTok Shop content using tools like Refunnel and Archive. Discover how to secure usage rights upfront and create efficient workflows for repurposing proven creative across multiple platforms.

Develop systematic approaches to AI content creation that balance productivity with legal protection. Learn documentation requirements, editing workflows, and quality control processes that transform AI outputs into defensible business assets.

Yoni explains how to build effective content production workflows using real examples from his experience scaling businesses. Learn how to structure accountability for content creation, establish clear handoffs between team members, and create documentation that enables consistent content delivery. The episode demonstrates applying the systems triangle specifically to content operations, including examples of email marketing workflows and creative production processes.

Ian emphasizes the importance of organizational change management and workflow processes when implementing technology, stressing that human capacity to absorb change matters more than technical capabilities. Pre-mortems and risk management are key to successful content and technology production.

Tim explains the systematic workflows behind Product Wind's approach, including how they coordinate campaigns with hundreds or thousands of creators, automate the orchestration of external traffic, and manage the ongoing optimisation of product content. He details the software-driven processes that make scaling these efforts manageable and the frameworks for determining appropriate campaign sizes based on competition levels and sales forecasts.

While not explicitly about content creation, Matt discusses the workflow challenges of implementing what you learn, which directly applies to content production. He addresses the common problem of collecting frameworks and templates without execution, and introduces new systems (solo episodes, cohorts, newsletters) designed to help entrepreneurs move from planning to doing. The emphasis on 20-minute focused episodes and implementation groups provides a workflow model for consistent execution.

Jordan details the systematic approach to creator outreach and content production, including the 80-20 rule for sampling, managing 200+ product samples monthly, and scaling content creation across multiple creators