Content Workflows

Tim explains the systematic workflows behind Product Wind's approach, including how they coordinate campaigns with hundreds or thousands of creators, automate the orchestration of external traffic, and manage the ongoing optimisation of product content. He details the software-driven processes that make scaling these efforts manageable and the frameworks for determining appropriate campaign sizes based on competition levels and sales forecasts.

Matt Edmundson confronts an uncomfortable truth: after 200+ episodes interviewing experts, he's only implemented about 5% of what he's learned. Drawing from his £38 million business lesson—when a supplier relationship decimated revenue from £6 million to £1 million—Matt argues that we're all drowning in good advice whilst our businesses stay the same. This solo episode marks a shift for the eCommerce Podcast, introducing focused implementation episodes and free peer cohorts to bridge the gap between learning and doing. His challenge: stop taking notes, start taking action.

Jordan details the systematic approach to creator outreach and content production, including the 80-20 rule for sampling, managing 200+ product samples monthly, and scaling content creation across multiple creators

Discover how TikTok Shops is revolutionising influencer marketing through performance-based partnerships that align creator and brand incentives. Jordan West reveals why traditional £1,000 influencer posts are failing brands and how TikTok's transparent, commission-based model is creating the "most revolutionary thing to come to eCommerce since Amazon." Learn the reverse funnel strategy that turns TikTok success into multi-platform creative assets.

Most e-commerce entrepreneurs are unknowingly creating legal vulnerabilities by misusing AI-generated content. Matt Ranta reveals that 45% of professionals claim AI outputs as their own work, violating copyright laws and platform agreements. Learn the critical differences between AI platform terms, why prompt engineering is becoming essential, and how to implement AI safely whilst avoiding the legal landmines that could derail your business.

Discover why most eCommerce entrepreneurs are stuck on the hamster wheel despite working 60-hour weeks. Yoni Kozminski reveals the critical distinction between delegating tasks and delegating accountability, sharing his framework for scaling from 12 to 400+ team members. Learn the five-tier process hierarchy that transforms operational chaos into scalable systems, where to find high-level talent capable of true ownership, and why meaning matters more than revenue metrics when building a business that lasts.

What if every technology problem in your business wasn't actually about technology at all? Ian Finch, CEO of Mando Group and chair of the British Interactive Media Association for the Northwest, has spent 25 years watching eCommerce businesses blame their tech stack for problems that stem from something far more fundamental: their own readiness for change.

Discover how to build effective remote teams and leverage content marketing to replace expensive paid advertising with organic traffic that generates consistent profits. Jesse Schoberg shares his 10+ years of experience managing remote teams whilst living as a digital nomad, revealing the five-step framework for successful outsourcing, geographic advantages in hiring, and why content marketing creates compounding returns that paid ads never will. Learn practical strategies for hiring hourly freelancers, avoiding common outsourcing pitfalls, and implementing content marketing even if you're new to SEO

Discover why podcasting remains the most accessible content medium for eCommerce businesses, with genuinely low barriers to entry and high potential for building authentic customer relationships. Learn practical lessons from 50 episodes about equipment needs, content strategy, and how one podcast recording generates content across multiple channels—plus what's changing for Season Two with live broadcasts and expert guests.

Most eCommerce content marketing fails not from lack of creativity but from missing strategy. Discover the four-step framework that transforms content from scattered efforts into systematic growth: define clear strategy, create genuinely valuable content, commit to consistent schedules, and deliberately distribute across channels. Learn why consistency trumps perfection and how one piece of cornerstone content can multiply across platforms without multiplying workload