Content Distribution

Maximise the reach and impact of your content with strategic distribution techniques that amplify your message across multiple channels. Learn platform-specific optimisation strategies, content syndication techniques, and cross-platform promotion methods that increase visibility whilst maintaining message consistency. From social media distribution to email content sharing, discover how to ensure your valuable content reaches the widest possible audience whilst driving meaningful engagement.

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2nd November 2023

How to Plan 12 Months of Online Marketing in 45 Minutes

with Fiona Allman-TreenfromFAT Promotions Ltd

Discover the 'Cook Once and Eat Often' methodology that transforms a single 2-minute video into five distinct pieces of content across multiple channels, maximising reach whilst minimising effort.

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20th Nov 2019Matt Edmundson

Podcasting for Your eCommerce Business and a Review of Season 1

Discover the content multiplication effect of podcasting—how one 30-minute recording generates material for blog posts, social media quotes, email newsletters, YouTube videos, and Instagram stories. Learn practical workflows for distributing content across multiple channels efficiently, including transcription services for blog posts, extracting quotes for social media, and repurposing video from live recordings across Facebook, YouTube, and paid advertising.

29th Apr 2020Chris Raven

Understanding Growth Hacking for Your Business

Chris emphasises transparency between teams, explaining how SEO content should inform PR agencies (who can identify news hooks), email teams (who can build into newsletters), and paid search teams (who can support with campaigns). Users learn why sharing content strategy across stakeholders multiplies effort rather than duplicating it, creating compound effects from single content pieces.