Understanding Growth Hacking for Your Business
Growth hacking is dead—the term has become meaningless marketing jargon. Chris Raven reveals what actually drives business growth: holistic strategy across four pillars (Awareness, Acquisition, Conversion, Retention), ruthless prioritisation using ICE scoring (Impact, Confidence, Ease), and transparent execution through visual Kanban boards. Discover why most businesses drown in disconnected tactics, how to focus on what truly matters, and the framework that turns marketing chaos into measurable results for businesses from startups to multinationals.


