Enhance customer experience and reduce returns with immersive AR and 3D content that allows customers to visualise products in their own environment. Learn implementation strategies, technology options, and user experience design principles that make virtual try-ons and product visualisation valuable sales tools. Explore emerging technologies that bridge the gap between online and in-person shopping experiences whilst reducing purchase hesitation.
Discover how AR marketing is revolutionising eCommerce by delivering 59% decreases in ad costs and 60+ second engagement rates compared to traditional 6-30 second video interactions. Rich Watson reveals how brands are using augmented reality to recreate brick-and-mortar shopping experiences digitally, from product visualisation to gamified customer engagement. Learn practical frameworks for implementation and why Meta's $10 billion investment creates unique opportunities for early adopters.