Product Content
Create compelling product content that showcases offerings effectively whilst building confidence and driving purchase decisions through persuasive descriptions, stunning visuals, and engaging demonstrations. Master product photography, videography, copywriting, and emerging formats like AR and 3D content that help customers understand and desire your products.
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Product Descriptions
Transform product pages into persuasive sales tools with compelling descriptions that highlight benefits whilst addressing customer concerns and questions. Learn how to balance features with benefits, incorporate social proof, and structure product information for both search engines and shoppers. Master copywriting techniques that build desire, overcome objections, and guide customers towards purchase decisions whilst establishing trust and credibility.
Featuring Matt Anderson talking about Product Descriptions
Product Photography
Create stunning product images that showcase your products effectively whilst driving conversions and reducing returns. Learn photography techniques, lighting setups, and styling approaches that make products irresistible to potential customers. From technical specifications to creative composition, master the visual elements that support purchasing decisions whilst building professional brand perception and product understanding.
Featuring Siddharth Sinha talking about Product Photography
Product Videos
Engage customers and boost conversions with compelling product videos that demonstrate features, benefits, and real-world usage. Learn video production techniques, storytelling approaches, and platform-specific optimisation strategies that maximise engagement whilst supporting purchasing decisions. From unboxing videos to 360-degree product tours, discover how to create video content that builds confidence and drives sales.
Featuring Ilene Richardson talking about Product Videos
AR & 3D Content
Enhance customer experience and reduce returns with immersive AR and 3D content that allows customers to visualise products in their own environment. Learn implementation strategies, technology options, and user experience design principles that make virtual try-ons and product visualisation valuable sales tools. Explore emerging technologies that bridge the gap between online and in-person shopping experiences whilst reducing purchase hesitation.
Featuring Rich Watson talking about AR & 3D Content