Product Photography

Create stunning product images that showcase your products effectively whilst driving conversions and reducing returns. Learn photography techniques, lighting setups, and styling approaches that make products irresistible to potential customers. From technical specifications to creative composition, master the visual elements that support purchasing decisions whilst building professional brand perception and product understanding.

Why Your Product Images Could Be Killing Your Sales

with Siddharth SinhafromDresma Inc.

Most e-commerce brands invest heavily in websites and marketing whilst neglecting product photography – the one element that actually drives sales. Siddharth Sinha reveals how modern shoppers make decisions based purely on images, with mobile users rarely reading descriptions. Learn why context-aware visual content beats traditional product shots and how AI enables brands to create compelling imagery without breaking budgets, preparing for a future where websites show personalised product contexts to each visitor.

Ilene Richardson

How I Create Killer eCommerce Content Without Breaking the Bank

Discover how to create professional eCommerce content that drives conversions without Hollywood budgets. Ilene Richardson reveals her Content Maturity Framework that's delivered 20%+ conversion lifts, practical studio alternatives for any budget, and the strategic approach to product content that builds consumer confidence and reduces returns whilst maintaining brand consistency across all digital touchpoints.

The Unknown Tactics of Mastering SEO & Creating Visual WOW for Your Online Store
Eagan Heath

The Unknown Tactics of Mastering SEO & Creating Visual WOW for Your Online Store

Discover the unknown SEO and visual strategies that transformed a struggling pet portrait business into a search-ranking powerhouse. Eagan Heath reveals how strategic keyword research before business launch, combined with "stop the thumb" visual tactics, can revolutionise any eCommerce store. Learn his complete framework for mapping keywords to customer funnels, creating transformation imagery that converts, and turning past customers into content creation engines.

Max Sinclair

Redefining the eCommerce Landscape with AI

Discover how AI is fundamentally transforming eCommerce through Max Sinclair's groundbreaking workshop insights. Learn practical applications from product research and image generation to competitor analysis and brand development. Explore how businesses are using AI to analyse thousands of customer reviews in minutes, generate professional lifestyle imagery instantly, and build complete eCommerce concepts in record time, whilst understanding the philosophical implications of embracing artificial intelligence in commerce.

Exploring The Possibilities of Generative AI
Max Sinclair

Exploring The Possibilities of Generative AI

Discover how generative AI is transforming eCommerce content creation through the insights of Max Sinclair, former Amazon insider turned AI entrepreneur. Learn the difference between traditional and generative AI, explore practical applications you can implement today using ChatGPT, and understand why businesses that embrace AI-powered content creation gain significant competitive advantages. From infinite product photography to dynamic website generation, explore the revolutionary possibilities reshaping how online businesses create and personalise customer experiences.