Product Videos

Users will learn why video is the most powerful tool for building customer trust quickly and how to overcome camera reluctance. Jessica shares practical strategies for creating product demonstration videos that answer customer questions before they arise, techniques for describing products as if customers are touching them, and why raw authentic videos often outperform polished productions. Content includes guidance on what to show in beauty product videos, how to structure product demonstrations, recording practice videos that never go public, and using video to replace in-store try-before-buy experiences.

Alex's strategy centres heavily on video content creation, particularly product and brand review videos for furniture retailers like Ashley Furniture. The episode covers practical aspects of creating product videos: using AI to outline key value propositions, recording authentic expert commentary about products, incorporating B-roll from brand resources, editing efficiently, and embedding videos into written content. Alex demonstrates how product videos serve multiple purposes—YouTube rankings, direct AI search influence, blog post enhancement, and social media syndication. The emphasis on expertise over production quality and authentic delivery over perfection provides accessible guidance for e-commerce brands wanting to create effective product video content.

The episode provides practical guidance on creating product videos for ads, including the optimal length (6-10 seconds for prospecting, 15-20 for remarketing), the importance of showing products within the first three seconds, and techniques like finger-snapping or reverse-action to create visual 'jolts' that stop scrolling. Lauren shares insights on incorporating features and benefits through text overlays, explains why captions are essential for the 80% who watch with sound off, and reveals that sometimes static product photography outperforms video entirely—making testing crucial.