Engage customers and boost conversions with compelling product videos that demonstrate features, benefits, and real-world usage. Learn video production techniques, storytelling approaches, and platform-specific optimisation strategies that maximise engagement whilst supporting purchasing decisions. From unboxing videos to 360-degree product tours, discover how to create video content that builds confidence and drives sales.
Discover how to create professional eCommerce content that drives conversions without Hollywood budgets. Ilene Richardson reveals her Content Maturity Framework that's delivered 20%+ conversion lifts, practical studio alternatives for any budget, and the strategic approach to product content that builds consumer confidence and reduces returns whilst maintaining brand consistency across all digital touchpoints.