Engage customers and boost conversions with compelling product videos that demonstrate features, benefits, and real-world usage. Learn video production techniques, storytelling approaches, and platform-specific optimisation strategies that maximise engagement whilst supporting purchasing decisions. From unboxing videos to 360-degree product tours, discover how to create video content that builds confidence and drives sales.
Alex Back reveals how his team at Couch influences AI search results within 48 hours by creating expert video content that informs large language models. Through systematic content creation starting with video, strategic publishing across YouTube and blogs, and careful measurement of LLM citations, brands can build authority in AI search without massive budgets—just expertise, consistency, and willingness to adapt to the new rules of digital marketing.
Discover how to create professional eCommerce content that drives conversions without Hollywood budgets. Ilene Richardson reveals her Content Maturity Framework that's delivered 20%+ conversion lifts, practical studio alternatives for any budget, and the strategic approach to product content that builds consumer confidence and reduces returns whilst maintaining brand consistency across all digital touchpoints.
Discover why your ad creative has just six seconds to capture attention and drive clicks. Lauren Schwartz reveals the fundamental features-versus-benefits mistake that sabotages most ads, explains how TikTok trends are reshaping advertising strategy, and shares why treating ad creative as a competitive game delivers better results. Learn the stop-scroll formula that's working now, why static images sometimes outperform video, and how to optimise for the 80% who watch with sound off.
Discover how to convince customers to buy from you instead of your competition without complicated strategies or massive budgets. Jessica Totillo reveals why being authentically yourself is your greatest competitive advantage, how to identify what actually matters to your customers, and practical tactics including video, photography, and storytelling that help small eCommerce businesses outperform larger competitors by embracing rather than hiding their size.
