Mobile & Responsive Design

Create seamless mobile shopping experiences that convert smartphone and tablet users into loyal customers through responsive design and mobile-first thinking. Learn mobile UX principles, touch interface design, and performance optimisation techniques that ensure your site works perfectly across all devices. From navigation design to checkout flows, master the mobile experience elements that drive conversions whilst building customer satisfaction.

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20th November 2025

Why Your Website Is Too Complicated (And How To Fix It)

with Ben SharffromPlatter

Ben shares critical insights on mobile optimization, revealing two common mistakes: under-utilizing horizontal scroll and tolerating slow page speeds. The episode explains why successful mobile experiences should feel more like app experiences than traditional websites, prioritizing smooth page transitions over page loads and using slide-out drawers instead of separate pages. Ben demonstrates how horizontal scrolling for image carousels, collection pages, and featured products unlocks untapped real estate. With most shopping happening on mobile, listeners learn why exits happen faster on mobile and how to make exit intent signals abundantly clear within limited screen space.

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1st Oct 2020Padraig Walsh

How to Improve Your Website with Behavioural Design

Explore the fundamental principles of responsive design grounded in behavioural psychology. Understand why familiar website layouts outperform creative ones (customers have developed habits around patterns like Amazon), how to reduce cognitive load through white space and visual hierarchy across all devices, and why asking questions early creates engagement momentum. Padraig explains how System One and System Two thinking should inform every design decision for mobile and desktop experiences.

28th Nov 2024Darren Hickey

Why You Should Consider WooCommerce for Your Ecommerce Business

In this episode of the Ecommerce Podcast, host Matt Edmundson welcomes Darren Hickey from Fellowship Agency to discuss the intricacies of WooCommerce. The conversation explores Darren's extensive experience in web design and e-commerce, spanning over 30 years, with a focus on WooCommerce for the past decade. They delve into the reasons behind choosing WooCommerce over other platforms like Shopify and Magento, highlighting its flexibility, cost-effectiveness, and suitability for businesses seeking more than just a product catalogue. Darren shares insights into the benefits of WooCommerce for both new and re-platforming businesses, emphasising its ability to grow with a company's needs. The discussion also touches on the importance of mobile-first design and the evolving role of AI in e-commerce.