Navigation & Architecture
Design intuitive site navigation and information architecture that helps customers find products easily whilst guiding them towards purchase decisions. Learn menu design principles, category organisation, and user flow optimisation that reduces friction whilst improving product discovery. From mega menus to breadcrumb navigation, master the structural elements that make shopping experiences smooth and efficient.
Stop Guessing Your Site Structure and Fix Your SEO
Site structure, information architecture, and navigation design form the core problem this episode addresses. Sam explains how most large catalogue stores have grown organically without anyone taking ownership of how the store is organised, creating drag across SEO, user experience, conversion rates, and even email segmentation. The discussion includes Matt's real-world example of redesigning the eCommerce Podcast website navigation, moving from a flat blog-style feed to a proper hierarchical structure with top-level categories, subcategories, and specific topics. Listeners learn how proper information architecture serves both human navigation and search engine discoverability, with practical guidance on creating menu structures that facilitate quick product discovery whilst supporting SEO goals.