The 3 Pillars of SEO
What's stopping your eCommerce website from ranking on Google? For many businesses, the answer isn't a lack of great products or compelling content—it's the fundamentals of search engine optimisation that remain misunderstood or neglected entirely. Alina Ghost, SEO Manager at luxury interiors brand Amara and host of the SEO with Mrs Ghost podcast, has spent nearly a decade mastering digital marketing for major brands including Debenhams, Tesco, and Carpetright. In this conversation, she breaks down SEO into three manageable pillars that every eCommerce business needs to master: technical SEO, content SEO, and link building.

