Customer Referral Programmes

Matt Edmundson reveals why most Black Friday campaigns fail by treating all customers equally. Learn the VIP list strategy that lets your best customers test offers early, reduces customer service pressure, and turns loyal buyers into your biggest competitive advantage. Discover customer segmentation tactics, SMS marketing for Black Friday, and how to build exclusive experiences that maximise lifetime value rather than just weekend revenue.

Luke Yarnton shares game-changing insights on building authentic influencer programmes, revealing that the average brand has 200-250 potential influencers per 10,000 customers. His most surprising finding? Offering partial refunds instead of payments for content creation increases response rates from 3-5% to over 50%, completely transforming how brands can activate their customer advocates.

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In this episode of the Ecommerce Podcast, host Matt Edmundson engages with Phil Carr from Upzelo to explore innovative strategies in ecommerce, focusing on referrals and customer retention. Phil shares insights from his journey, including his experience with MyPT Hub and the development of Upzelo, a platform designed to enhance customer loyalty and referrals through cutting-edge technology. The discussion delves into the use of wallet passes for seamless referrals, the importance of user experience, and the potential of integrating lifestyle and environmental factors into loyalty programs. Phil also highlights the evolving landscape of ecommerce, where traditional referral methods are being reimagined to create more engaging and effective customer interactions.