Creator Partnerships

Build lasting relationships with content creators that drive ongoing brand exposure and sales through authentic collaborations. Learn how to structure partnership agreements, develop compensation models, and create collaborative relationships that benefit both parties. From sponsored content to long-term brand ambassadorships, discover how to work with creators who align with your brand values whilst generating consistent marketing impact and customer acquisition.

View Episode

28th September 2023

Influencers as Storefronts: The New Era of Personalised E-Commerce

with Vinod VarmafromCreator.co

Explore how to build long-term collaborative relationships with content creators that benefit both parties. Understand the difference between transactional campaigns and genuine partnerships, including how to structure ambassador programmes and revenue-sharing agreements.

Sort by:

14th Jul 2022David Perry

How To Level Up Your Search For The Ideal Influencers

Explore the fundamental shift from treating influencers like billboards to building genuine creator partnerships. Understand why content freedom and long-term relationships based on authentic product usage deliver better results than scripted sponsorships. Learn how successful creators like Kim Kardashian (SKIMS - $4B) and Rihanna (Fenty Beauty - $1B+) demonstrate the power of customer ownership, and discover the technical and strategic frameworks that enable creators to capture customer relationships rather than just building audiences.