Creator Partnerships

Build lasting relationships with content creators that drive ongoing brand exposure and sales through authentic collaborations. Learn how to structure partnership agreements, develop compensation models, and create collaborative relationships that benefit both parties. From sponsored content to long-term brand ambassadorships, discover how to work with creators who align with your brand values whilst generating consistent marketing impact and customer acquisition.

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28th September 2023

Influencers as Storefronts: The New Era of Personalised E-Commerce

with Vinod VarmafromCreator.co

The future of e-commerce lies in creators becoming personalised storefronts rather than promotional partners. Vinod Varma reveals how successful brands build community-driven creator relationships instead of transactional campaigns, using systematic approaches that prioritise authenticity over follower counts. Discover the framework that's generating 387% ROAS through gifted campaigns and why micro-creators with 3,500 followers are outperforming mega-influencers for billion-dollar brands.

14th Jul 2022David Perry

How To Level Up Your Search For The Ideal Influencers

Most influencer marketing fails because brands treat creators like billboards rather than genuine partners. David Perry from Carro reveals why the entire industry has been measuring the wrong metric—follower counts matter far less than customer ownership. Discover how virtual wholesale networks are enabling authentic brand-influencer partnerships, why social commerce is finally making customer ownership possible for creators, and how collaborative networks are replacing traditional drop shipping with more efficient, authentic alternatives that benefit everyone involved.