Black Friday/Cyber Monday

This episode is entirely focused on Black Friday strategy and preparation, covering the essential operational elements that determine campaign success. Matt shares the complete framework for Black Friday planning including the mom test validation method, mobile optimisation strategies, customer service preparation, and the mindset shift to viewing Black Friday as a two-week opportunity rather than a single day event.

This episode directly addresses Black Friday strategy and planning, providing specific frameworks and tactics for creating compelling offers during this crucial sales period. Listeners will learn alternatives to deep discounting, margin protection strategies, and how to approach Black Friday with intentionality rather than panic.

Master Damon's comprehensive Black Friday preparation framework starting in September, including VIP-first November campaigns, December sales strategies, and systematic approaches to extracting money from the marketplace before competitors can reach your customers.

This episode provides comprehensive Black Friday and Cyber Monday preparation strategies for 2020. Listeners learn why historical comparisons are meaningless this year due to transformed consumer behaviour, supply chain disruptions, and unprecedented demand on courier networks. Chloe shares insights from eight global eCommerce experts covering strategic planning frameworks, list warming tactics starting in October rather than November, and the shift from marketing tactics to preparation-focused approaches. The content includes specific implementation timelines, resource allocation strategies, and contingency planning for multiple scenarios including stock constraints, courier disruptions, and local lockdowns.

Explore comprehensive Black Friday planning from September preparation through November execution, including the evolution from single-day event to four-day weekend. Learn why major retailers including Apple, IKEA, and Marks & Spencer opted out entirely, ethical alternatives like Tradecraft's "Just Friday" campaign, and how to position your business strategically whether choosing to stand out or stand down during the Black Friday shopping period.

Master the art of holiday marketing timing by moving promotional campaigns back by at least one month, ensuring Black Friday and seasonal promotions reach customers when they're ready to engage rather than scrambling at the last minute.

Abhishek shares a powerful case study of a UK brand that achieved £1 million in a single day during Black Friday by sending all marketing through WhatsApp while competitors battled in crowded email inboxes. This demonstrates how alternative channels can dominate during peak sales periods.

Users will learn Laura's Q3 list building strategy to prepare for Q4 success, including how to build anticipation for Black Friday campaigns months in advance, create urgency around limited collection drops, and use cheaper summer traffic to build email lists for expensive Q4 retargeting. Discover the seasonal timing strategies that maximize email marketing ROI during peak shopping periods.