Maximise your biggest sales opportunity of the year with comprehensive Black Friday and Cyber Monday strategies that drive record-breaking revenue. Learn how to plan seasonal campaigns, coordinate marketing efforts, and optimise operations to handle increased traffic and sales volume. From early bird campaigns to post-holiday promotions, master the tactics that help ecommerce stores capture maximum value during peak shopping periods whilst building momentum for the entire holiday season.
This episode is entirely focused on Black Friday strategy and preparation, covering the essential operational elements that determine campaign success. Matt shares the complete framework for Black Friday planning including the mom test validation method, mobile optimisation strategies, customer service preparation, and the mindset shift to viewing Black Friday as a two-week opportunity rather than a single day event.
This episode directly addresses Black Friday strategy and planning, providing specific frameworks and tactics for creating compelling offers during this crucial sales period. Listeners will learn alternatives to deep discounting, margin protection strategies, and how to approach Black Friday with intentionality rather than panic.
Abhishek shares a powerful case study of a UK brand that achieved £1 million in a single day during Black Friday by sending all marketing through WhatsApp while competitors battled in crowded email inboxes. This demonstrates how alternative channels can dominate during peak sales periods.
Transform your marketing from reactive scrambling to strategic success with Fiona Allman-Treen's revolutionary 45-minute planning method. Discover how to leverage "wet January days" for maximum productivity, create five pieces of content from one two-minute video, and build a year-long marketing calendar that attracts the right customers whilst eliminating daily decision fatigue.
Damon Didier reveals how email marketing has evolved into the ultimate first-party data goldmine, sharing his framework for 800% growth through strategic Black Friday preparation, AI integration, and understanding attribution reality. Learn why treating email as data ownership rather than just marketing creates competitive advantages, plus practical implementation strategies for maximising November and December sales through systematic VIP targeting and SMS integration.
Email marketing can contribute 30-40% of eCommerce revenue when done properly, yet most businesses generate only 1-2% from what Laura Hanlon calls "sloppy flows." Discover the four critical email sequences that separate high-performing businesses from the rest, plus Facebook lead generation strategies that cost as little as 20p per lead. Learn why email marketing offers clear attribution advantages in today's complex digital landscape and how to build lists that actually convert into loyal customers.
Black Friday creates intense pressure for eCommerce retailers, but participation doesn't guarantee profitability. Jersey Beauty Company opted out of traditional discounting and saw profits increase by focusing on customer value rather than price cuts. Discover why standing down can prove more profitable than competing in the discount race, how to add value without sacrificing margins, and practical strategies for approaching Black Friday differently—including charitable partnerships, inventory clearance tactics, and the surprising data showing that non-discounted products still sell during this period.
