Holiday Marketing

Create magical holiday shopping experiences that drive sales whilst building lasting customer relationships. Learn seasonal marketing strategies, gift guide creation, and holiday-specific promotional tactics that resonate with customers during festive periods. From Christmas campaigns to Valentine's Day promotions, discover how to align your marketing with seasonal emotions and shopping behaviours whilst maximising revenue opportunities throughout the year.

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26th November 2020

Is Your eCommerce Site Ready for Christmas 2020

with Matt Edmundson & GuestsfromAurion

Is your eCommerce site truly ready for Christmas 2020? Four leading experts reveal the systems, strategies, and tactical decisions that separate thriving retailers from those merely surviving the festive rush. From gift wrapping considerations to promotional calendars, discover why preparation beats improvisation every time—especially in a year as unpredictable as this one.

8th Oct 2020Chloe Thomas

How to Prepare for Black Friday and Cyber Monday

When eight eCommerce experts shared their top Black Friday tips, not one mentioned marketing channels or discount percentages. Instead, every expert focused on preparation. Chloe Thomas reveals why 2020 demands different thinking—from warming audiences now rather than waiting until November, to eliminating voucher codes that overwhelm customer service teams. Discover the email sequences, testing strategies, and planning frameworks that separate thriving Black Friday campaigns from scrambling disasters, plus why some businesses should skip Black Friday entirely.

3rd Sept 2019Matt Edmundson

10 eCommerce Tips for Christmas Readiness

Most eCommerce businesses start Christmas planning too late, missing prime selling windows in October and November. Jersey Beauty Company reveals that sales drop after the first week of December, meaning your Christmas profits depend on preparation starting now. Discover ten proven strategies from running multiple seven-figure eCommerce businesses through Christmas seasons, including gift wrapping services that boost margins, mobile optimisation for increased holiday browsing, strategic voucher programmes, and charitable initiatives that build customer connections beyond transactions.