Create magical holiday shopping experiences that drive sales whilst building lasting customer relationships. Learn seasonal marketing strategies, gift guide creation, and holiday-specific promotional tactics that resonate with customers during festive periods. From Christmas campaigns to Valentine's Day promotions, discover how to align your marketing with seasonal emotions and shopping behaviours whilst maximising revenue opportunities throughout the year.
Most eCommerce businesses start Christmas planning too late, missing prime selling windows in October and November. Jersey Beauty Company reveals that sales drop after the first week of December, meaning your Christmas profits depend on preparation starting now. Discover ten proven strategies from running multiple seven-figure eCommerce businesses through Christmas seasons, including gift wrapping services that boost margins, mobile optimisation for increased holiday browsing, strategic voucher programmes, and charitable initiatives that build customer connections beyond transactions.