Holiday Marketing

This episode examines how successful eCommerce businesses approach major holiday marketing differently in 2020. We discuss the fundamental shift from tactical channel selection to strategic preparation, including warming audiences months in advance, testing offers through hidden landing pages before peak periods, and creating contingency plans accounting for unprecedented variables like courier capacity constraints and supplier stock issues. Chloe reveals how Amazon's Prime Day move to October has trained consumers for earlier bargain hunting, requiring businesses to begin preparation and list warming immediately rather than waiting until traditional Black Friday timeframes.

Understand the complete timeline for Christmas eCommerce planning, from September preparation through Boxing Day execution. Covers why sales drop after the first week of December, how to create promotional calendars accounting for four-week developer timelines, and Jersey Beauty Company's proven approach to launching Christmas shops in October with months of advance preparation for photography, packaging, and festive assets.