Centralise and optimise product information management with systems that ensure accuracy, consistency, and completeness across all sales channels whilst reducing manual work. Learn PIM system implementation, data quality control, and information architecture strategies that support multi-channel selling whilst maintaining data integrity. From SKU management to attribute standardisation, master product data systems that support growth whilst reducing operational complexity.
The episode discusses product development, customization with suppliers, quality control processes, and creating unique products that stand out from commodity alternatives.
Amy Leinbach shares how she built BigBeeLittleBee by staying focused on solving problems rather than being attached to specific solutions, leading to the creation of their hero product line. She reveals how involving her 10-year-old daughter in the business teaches resilience whilst demonstrating that public failure matters far less than we think.
Dylan Lam reveals his "Future-Proof Product Launch Formula" that reduces platform dependency through systematic validation. Learn the five-step process from strategic research to Kickstarter launch that helps brands build sustainable revenue streams before touching Amazon. Discover why successful entrepreneurs don't put all their eggs in one basket and how external traffic generation creates competitive advantages in today's complex eCommerce landscape.
Most eCommerce businesses don't actually know their products' environmental impact—and neither do their customers. Austin Simms reveals how Day Rize transforms sustainability measurement from a three-month, £50,000 process into minutes at £25 per product. Discover why transparency beats marketing claims, how five-dimensional scoring provides actionable insights, and why small businesses can use sustainability as a genuine differentiator against corporate giants. With only 28% of consumers trusting business sustainability claims, verified transparency becomes the ultimate competitive advantage.
Discover how personalisation transforms dropshipping from a race-to-the-bottom price war into a premium business model. Brian O'Donnell reveals how Map Marketing sells personalised jigsaws at five times commodity prices by making every product unique. Learn the three levels of personalisation, how to choose reliable dropshipping partners, common mistakes that doom dropshipping businesses, and why local manufacturing provides competitive advantages. This comprehensive guide shows how to build sustainable dropshipping businesses through strategic differentiation rather than price competition.
Discover why proper barcode implementation transforms eCommerce businesses beyond simple product identification. From Amazon's daily GS1 verification requirements to brand protection mechanisms, Lorna Leaver reveals how GTINs serve as product passports enabling global commerce. Learn the "one product, one code" principle, understand when product changes require new barcodes, and explore why unofficial eBay barcodes fail marketplace verification—costing businesses far more than legitimate GS1 licensing.
Most eCommerce businesses launch with hope but no roadmap. Matt Edmundson's Jersey Framework breaks down eCommerce success into six critical, sequential components: product curation, platform selection, conversion optimisation, strategic marketing, exceptional experiences, and customer retention. This proven system has grown multiple seven-figure operations and serves as both a building framework for new businesses and a diagnostic tool for existing ones.
Discover why product research makes the difference between warehouse stock gathering dust and six-figure sales. Matt Edmundson shares his contrasting experiences with sunglasses (failure) and beauty products (success), revealing the four-step research framework that transforms product selection from guesswork into strategy. Learn how proper research—examining competitors, analysing numbers, qualifying products, and planning presentation—enables confident business decisions and sustainable eCommerce growth
