Product Syndication
Distribute product information efficiently across multiple sales channels with automated syndication systems that maintain consistency whilst reducing manual updating work. Learn feed management, data mapping, and channel integration strategies that ensure accurate product information whilst supporting multi-channel growth. From marketplace feeds to comparison shopping engines, master product syndication that expands reach whilst maintaining data quality.
Should You Sell On Multiple Online Marketplaces
Jesse addresses the massive challenge of distributing product data consistently across multiple marketplaces with different requirements. Users discover why eCommeleon downloads nine gigabytes of marketplace changes weekly and how attribute requirements change constantly—from 'retro' to 'Retro' causing listing failures. The episode explains practical approaches to product syndication, from starting with Google Sheets and lookup functions to implementing sophisticated PIM systems. Learn why keeping product data 'as granular as possible' in centralised systems enables reconfiguration for different marketplace requirements, how to manage feeds across platforms efficiently, and why having your own 'data centre' outside individual marketplaces becomes non-negotiable as channel count grows.