LLM Traffic Converts 5X Better Than Google for eCommerce
This episode centres on what Matthew Stafford calls the biggest shift in eCommerce in a decade: the migration from Google search to LLM-based discovery. We explore the data behind this trend (57% no-click searches, 20-30% organic traffic decline, 5X conversion rates from LLM referrals) and what it means for brands trying to stay ahead of industry changes. Essential listening for anyone tracking where eCommerce is heading.






