Trends & Research

Stay informed about industry developments and emerging opportunities through comprehensive trend analysis whilst understanding market forces that shape ecommerce evolution and business success. Learn trend identification, market research analysis, and industry insight development that supports strategic planning whilst identifying future opportunities. From consumer behaviour shifts to technology innovations, master trend analysis that informs decisions whilst preparing for future changes.

How China's E-Commerce Rescued What Amazon Abandoned

with Björn OgnibenifromObnibeni

Host Matt Edmundson's fascinating conversation with digital strategy expert Björn Ognibeni reveals the stark differences between Western and Chinese e-commerce approaches. Björn explains how Western e-commerce has remained largely unchanged for decades, focusing primarily on convenience and efficiency, while Chinese platforms evolved to prioritize experience and social connection. The discussion highlights how Western companies like Amazon abandoned the social aspects of shopping that made physical retail experiences memorable, while Chinese platforms like Taobao and Xiaohongshu (Red Node) have integrated these elements into their digital offerings. Matt and Björn explore how different competitive landscapes and business goals have shaped these divergent approaches, with Western platforms optimizing for measurable KPIs while Chinese companies continuously innovate under intense competition.

Ecommerce In Uncertain Times
Raul Galera

Ecommerce In Uncertain Times

Raul Galera's Ecommerce Agency Confidence Index reveals how global uncertainty affects online sales, from submarine disasters to election anxiety. Despite rising price sensitivity, brands increasingly favour agencies over in-house teams for their collective intelligence. The solution? Building customer advocacy programs that create uncertainty-resistant business models, transforming customers into marketing assets who promote brands regardless of external market conditions.

Ecommerce Entrepreneurship: Master Time, Money, Relationships, Purpose
David Braithwaite

Ecommerce Entrepreneurship: Master Time, Money, Relationships, Purpose

Most ecommerce entrepreneurs get trapped on a hamster wheel where business growth equals more stress and less freedom. David Braithwaite reveals the Four Freedoms framework that transforms entrepreneurship from exhausting hustle into sustainable success. Learn why you should schedule rest before work, take only what you need from your business, and build the support systems that prevent burnout whilst creating genuine wealth and life satisfaction.

How To Choose A Winning Product Idea Every Time
Tim Jordan

How To Choose A Winning Product Idea Every Time

Discover why Amazon's best-selling products are actually the worst ones to sell and learn Tim Jordan's systematic approach to finding winning products before they become saturated markets. Through keyword research instead of sales volume analysis, trade show intelligence gathering, and his unique Marfan Syndrome diagnostic framework, Tim reveals how to identify high-demand products with minimal competition. Learn where to find product inspiration, which software tools matter, and how to collect evidence that builds confidence in product selection decisions

What Are You Taking From 2020 into 2021 (Part 2)
Matt Edmundson

What Are You Taking From 2020 into 2021 (Part 2)

Seven eCommerce experts share the most valuable lessons they're taking from 2020 into 2021. From Jesse Schoberg's content marketing revolution to Tim Hughes gaining two hours daily, discover how flexibility, empathy, and digital acceleration are reshaping online business. Learn why private equity is flooding into eCommerce, how user-generated content is transforming brand building, and why the businesses that thrive will be those that embrace change rather than resist it.

What Are You Taking From 2020 into 2021 (Part 1)
Matt Edmundson

What Are You Taking From 2020 into 2021 (Part 1)

Six eCommerce experts share their biggest lessons from 2020, revealing how unprecedented challenges actually made the industry stronger. From building resilient systems to embracing small steps, balancing automation with humanity, and developing the mindset to handle volatility, these leaders provide practical frameworks for turning crisis into opportunity. Discover why resilience, adaptability, and refusing to take anything for granted will define success in the years ahead.