Reduce cart abandonment and increase completion rates with strategic checkout optimisation that removes friction whilst maintaining security and compliance. Learn checkout flow design, form optimisation, and payment integration strategies that make purchasing as smooth as possible. From guest checkout options to progress indicators, discover how to create checkout experiences that convert visitors into customers.
Matt Edmundson reveals nine battle-tested Black Friday strategies that address operational realities rather than wishful thinking. From the "mom test" that prevents customer confusion to understanding that 70% of sales happen on mobile devices, these tips focus on building systems that work when traffic spikes. The key insight: Black Friday is a two-week opportunity, not a single day, requiring preparation for customer service floods, site speed issues, and mobile-first shopping behaviours.
What if the secret to Black Friday success isn't just about discounts, but about building relationships that last? Matt Edmundson reveals a simple framework that transforms one-time buyers into lifetime customers through strategic knowledge and trust building.
Abhishek Chandra reveals how Asian e-commerce brands achieve 20% cart recovery through WhatsApp versus the UK's 5% email average, sharing lessons from sending 2 billion messages that generated £2 billion in sales. The GoKwik co-founder, who helped kick PayPal out of India, explains why conversational commerce is the future and how UK brands can gain first-mover advantage by meeting customers where they actually are - in messaging apps, not their inbox.
Tony Conte reveals why there's no marketing silver bullet in ecommerce, emphasizing that successful brands must master multiple channels while prioritizing customer experience over short-term wins. The conversation covers practical strategies for content marketing, brand differentiation, and emerging opportunities like live commerce that help smaller brands compete against giants like Amazon.
Matthew Stafford reveals why conversion rate is a vanity metric that can mask declining profits, introducing revenue optimisation as the smarter approach. Through analysing nearly a billion dollars in data, he has discovered that starting with checkout optimisation and working backwards multiplies the impact of every improvement. Learn the specific tweaks that generated 17% lifts for $60 million businesses and why desktops should convert at exactly twice your mobile rate.
Tanner Holt reveals how businesses can avoid wasting thousands on websites nobody wants by using growth-driven design principles and £25 micro-tests to validate customer needs before building. His methodology helps create minimum viable products that evolve based on real user data rather than assumptions.
In this episode of the eCommerce Podcast, host Matt Edmundson welcomes back Fara Rosenzweig, Head of Marketing at Zeals.ai, they discuss the evolving landscape of eCommerce, focusing on how new innovations in AI technology has revolutionised the space.
Campbell Paton reveals how mobile app commerce delivers 15x higher conversion rates than email marketing through push notifications that reach customers like family messages. StoreLab's platform transforms casual browsers into loyal customers, with brands seeing revenue increases from 52% to complete business transformations. Discover why abandoned cart recovery rates hit 60% through apps, how mobile banners capture first-time customers, and practical implementation strategies that work across industries from fashion to diving equipment.
Same-day delivery isn't just for Amazon-sized budgets. Steve Orenstein reveals how any eCommerce business can offer profitable same-day delivery with just 20 orders per day within a 5-kilometre radius. Using existing driver networks, smart batching strategies, and affordable technology, businesses can transform delivery from a cost centre into a competitive advantage that drives customer loyalty and repeat purchases.
Discover how Greg Writer built £17 million in revenue through strategic order bumps, upsells, and checkout optimization. Learn why checkout page order bumps convert at 75% compared to 22% for product page alternatives, plus the psychological principles behind post-purchase upselling that can transform any eCommerce business's profitability in today's expensive advertising landscape.
Discover the five essential email types every eCommerce business needs for successful email marketing campaigns. From segmented blasts to behavioural sequences, transactional emails to customer service responses, learn how to leverage email's 122% average ROI—four times higher than any other digital channel. Most businesses use just one or two types, missing significant revenue opportunities from comprehensive email strategies that build trust and drive conversions.
Most eCommerce businesses start Christmas planning too late, missing prime selling windows in October and November. Jersey Beauty Company reveals that sales drop after the first week of December, meaning your Christmas profits depend on preparation starting now. Discover ten proven strategies from running multiple seven-figure eCommerce businesses through Christmas seasons, including gift wrapping services that boost margins, mobile optimisation for increased holiday browsing, strategic voucher programmes, and charitable initiatives that build customer connections beyond transactions.
