Discount Strategies

In this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success.

Most eCommerce founders accept the myth that they'll need to wait years before paying themselves, but Ciara Stockeland proves this wrong. After losing her first seven-figure retail empire, she discovered the Inventory Genius framework that focuses on margins over revenue. Through understanding three simple levers - sales, margins, and expenses - entrepreneurs can design profitability from day one rather than hoping it appears later. Her approach consistently finds additional profit in existing businesses whilst challenging the conventional wisdom that struggle equals eventual success.

Black Friday creates intense pressure for eCommerce retailers, but participation doesn't guarantee profitability. Jersey Beauty Company opted out of traditional discounting and saw profits increase by focusing on customer value rather than price cuts. Discover why standing down can prove more profitable than competing in the discount race, how to add value without sacrificing margins, and practical strategies for approaching Black Friday differently—including charitable partnerships, inventory clearance tactics, and the surprising data showing that non-discounted products still sell during this period.