Promotions & Offers
Drive sales and increase order values through strategic promotions, compelling discounts, and irresistible offers that create urgency whilst maintaining healthy profit margins. Learn promotional mechanics, bundling strategies, and upselling techniques that boost revenue whilst providing genuine customer value.
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Discount Strategies
Implement strategic discounting that drives sales without eroding brand value or training customers to only buy on sale. Learn discount psychology, promotional mechanics, and pricing strategies that create urgency whilst maintaining healthy margins. From percentage discounts to dollar-off promotions, master the art of strategic discounting that boosts revenue whilst building customer loyalty and maintaining brand perception.
Featuring Matt Edmundson talking about Discount Strategies
Special Offers & Bundles
Create irresistible offers that increase average order value whilst providing genuine customer value through strategic product bundling and promotional packages. Learn bundle creation, gift-with-purchase strategies, and limited-time offer development that encourages larger purchases whilst introducing customers to new products. From seasonal bundles to complementary product packages, discover how to create offers that benefit both your business and your customers.
Featuring Caulen Foster talking about Special Offers & Bundles
Upsell & Cross-sell
Increase revenue per customer with strategic upselling and cross-selling techniques that enhance customer experience whilst boosting average order value. Learn product recommendation strategies, timing optimisation, and persuasive presentation techniques that feel helpful rather than pushy. From checkout upsells to post-purchase recommendations, master the art of increasing order value through relevant, valuable suggestions.
Featuring Matt Edmundson talking about Upsell & Cross-sell