Increase revenue per customer with strategic upselling and cross-selling techniques that enhance customer experience whilst boosting average order value. Learn product recommendation strategies, timing optimisation, and persuasive presentation techniques that feel helpful rather than pushy. From checkout upsells to post-purchase recommendations, master the art of increasing order value through relevant, valuable suggestions.
Discover why some of the most successful eCommerce brands skip Black Friday entirely, and how others create compelling offers that protect margins whilst increasing customer lifetime value. Matt Edmundson shares the critical margin to lifetime value ratio that transforms Black Friday strategy, revealing alternatives to deep discounting including gift with purchase, strategic bundles, and the clever IKEA gift card trick. Learn why giving your best deals to loyal customers beats chasing strangers, and how to create genuine urgency without deception. Essential listening for anyone planning their November strategy who wants to avoid the race to zero margins.
Marketing expert George Bryant challenges conventional wisdom by arguing that chasing profit instead of purpose is the biggest mistake entrepreneurs make. Through his experience scaling companies like Vital Proteins and Onnit, he demonstrates how authentic, values-driven businesses create unshakeable customer relationships that transcend transactional competition.
Thomas Lalas, a subscription retention expert, shares how to move beyond lazy 'subscribe and save' models to create compelling subscription offers that truly retain customers. He reveals his bite-sized masterclass approach using Typeform to educate customers and drive strategic upsells, emphasizing that the first two weeks post-purchase should be treated as part of the product experience rather than an afterthought.
In this episode of the eCommerce Podcast, host Matt Edmundson delves into the world of eCommerce with guest Steven Pemberton, co-founder of Elevatum. They discuss Steven's journey from initial failures in MLM to building successful eCommerce businesses on platforms like Amazon and Shopify, eventually amassing seven figures in revenue. The conversation emphasizes the importance of understanding your ideal customer, boosting average order value, and leveraging different platforms for growth. Steven also shares strategies for increasing conversion rates and the challenges and opportunities of selling on Amazon versus building a standalone brand. The episode is packed with actionable insights for eCommerce business owners looking to break through their growth plateaus.
In this episode of the eCommerce Podcast, host Matt Edmundson welcomes Scott Overbeck from Seacoast Consulting Group to explore the intricacies of customer success strategies and monetising subscriber lists. Scott shares insights from his extensive experience with global corporations, revealing how small to medium-sized businesses can leverage strategic alliances to boost growth and revenue. The discussion delves into the concept of a customer success roadmap, illustrating how businesses can identify and introduce complementary products to their existing customer base, thereby enhancing value and increasing profits. Scott also offers practical advice on forming effective partnerships and avoiding common pitfalls. Whether you're a business owner with a substantial subscriber list or a high-quality product, this episode provides valuable strategies to maximise your eCommerce potential.
In this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success.
Sarah Williams transformed a simple brick-and-mortar gift shop into a multi-million-pound subscription business by mastering one principle most entrepreneurs overlook: serve before you sell. Starting with 44 subscribers, she built genuine relationships through consistent Facebook Live sessions and personalised experiences, proving that sustainable growth comes from authentic connection rather than aggressive sales tactics. Her practical framework for audience building, relationship-first marketing, and expansion revenue strategies offers a blueprint for entrepreneurs seeking lasting business success without venture capital or complex growth hacks.
AJ Asgari reveals how independent pharmacies are achieving 40% conversion rates through outbound calls and 20% upsell success using pre-populated carts and professional expertise. His turnkey solution transforms regulated industries by leveraging trust relationships and specialised knowledge to compete with retail giants like Amazon. Discover the framework that's helping local businesses use technology to extend rather than replace human connection, creating sustainable competitive advantages through personalised service and last-mile delivery excellence.
Discover how PetPlate's Amelia Coomber transforms one piece of content into 50+ high-performing ad variations through her modular creative system. Learn why traditional UGC approaches fail, how to build component-based content libraries, and the framework for creating ads that work on mobile-first, mute-first platforms. This tactical approach solves ad fatigue whilst enabling systematic testing and optimization.
Most retailers implementing AI are unknowingly destroying their businesses through "people who like this also like this" recommendations that drive customers to bestsellers whilst killing long-tail inventory. Alan Gormley from Shopbox AI reveals how proper retail AI creates unique stores for each customer, transforming generic browsing into personalised shopping experiences that increase engagement, margins, and competitive differentiation without requiring platform overhauls.
Most subscription programmes fail because they're designed for business convenience rather than customer needs. Ben Fisher reveals why the number one reason customers cancel isn't product dissatisfaction but receiving "too much product." His on-demand framework creates a middle ground between one-time purchases and traditional subscriptions, giving customers control whilst maintaining predictable revenue. Discover how design-first thinking and proactive communication can transform subscription experiences and serve the 80% of customers who don't want traditional subscriptions.
Most e-commerce websites treat every visitor identically, missing massive conversion opportunities. Eric Melchor reveals how micro engagements—small, helpful interactions that build trust gradually—can triple conversion rates without requiring technical expertise. Discover the no-code personalisation strategies that help small businesses compete with enterprise brands by creating meaningful connections through simple questions, geo-targeting, and conversational pop-ups that transform ordinary websites into irresistible sales platforms.
Discover how Greg Writer built £17 million in revenue through strategic order bumps, upsells, and checkout optimization. Learn why checkout page order bumps convert at 75% compared to 22% for product page alternatives, plus the psychological principles behind post-purchase upselling that can transform any eCommerce business's profitability in today's expensive advertising landscape.
Discover how AI-powered product recommendations are becoming accessible to eCommerce businesses without Amazon's massive data advantages. Oliver Edholm from Depict AI reveals how combining image recognition and text analysis with limited user behaviour data delivers powerful results. Learn when AI makes sense for your business, how to avoid gimmicky solutions, and practical steps to implement intelligent product discovery that increases conversion rates and average order values without requiring millions of data points.
Discover how old-school direct marketing principles generate 5-7% conversion rates and £100 profit per order for Cody Bramlett's supplement empire. Learn the anatomy of long-form sales pages that build know-like-trust in single sittings, the "swipe and deploy" methodology for adapting successful tactics across industries, and practical steps for implementing direct marketing approaches whether you're launching new products or optimising existing eCommerce operations through affiliate partnerships and strategic funnel optimisation.
Seven eCommerce experts share the most valuable lessons they're taking from 2020 into 2021. From Jesse Schoberg's content marketing revolution to Tim Hughes gaining two hours daily, discover how flexibility, empathy, and digital acceleration are reshaping online business. Learn why private equity is flooding into eCommerce, how user-generated content is transforming brand building, and why the businesses that thrive will be those that embrace change rather than resist it.
Discover why most eCommerce businesses focus on marketing before establishing proper foundations—and how this costs them growth. Tony Guarnaccia's Results Loop reveals the six interconnected factors that drive sustainable profit growth: Markets, Offerings, Value, New Buyers, Size, and Loyalty. Learn why loyalty (not marketing) should be your starting point for established businesses, and how small steps compound into remarkable results when applied in the correct sequence.
Discover why your Shopify store attracts traffic but generates no sales, and learn the five essential fixes that convert visitors into customers. Elle McCann, a founding Shopify expert with seven years of experience, reveals the uncomfortable truths about product quality, customer targeting, and website design that most store owners miss. From embellishing product descriptions to choosing the right advertising platforms, these practical strategies transform struggling Shopify stores into profitable businesses
Discover how personalisation transforms dropshipping from a race-to-the-bottom price war into a premium business model. Brian O'Donnell reveals how Map Marketing sells personalised jigsaws at five times commodity prices by making every product unique. Learn the three levels of personalisation, how to choose reliable dropshipping partners, common mistakes that doom dropshipping businesses, and why local manufacturing provides competitive advantages. This comprehensive guide shows how to build sustainable dropshipping businesses through strategic differentiation rather than price competition.
Discover the five essential email types every eCommerce business needs for successful email marketing campaigns. From segmented blasts to behavioural sequences, transactional emails to customer service responses, learn how to leverage email's 122% average ROI—four times higher than any other digital channel. Most businesses use just one or two types, missing significant revenue opportunities from comprehensive email strategies that build trust and drive conversions.
