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Black Friday doesn't have to mean panic or margin destruction. Chloe Thomas answers the most pressing questions facing eCommerce businesses, from voucher code strategies to segmentation approaches. Discover why you have permission to skip Black Friday entirely, how landing pages protect margins better than discount codes, and why the winners this year will be those who get sales whilst protecting profitability. Learn the strategic framework that separates sophisticated operators from businesses "doing something silly."

Christmas 2020 demands a complete rethinking of content and marketing strategies. Four eCommerce experts share their insights: double down on existing content that's already ranking, start email marketing with a blank slate, implement hypothesis-driven A/B testing, flatten demand curves through early communication, and stop selling to start genuinely connecting with customers. Discover why email delivers 122% ROI and how to maximize five essential email types most businesses neglect.

Is your eCommerce site truly ready for Christmas 2020? Four leading experts reveal the systems, strategies, and tactical decisions that separate thriving retailers from those merely surviving the festive rush. From gift wrapping considerations to promotional calendars, discover why preparation beats improvisation every time—especially in a year as unpredictable as this one.

Black Friday creates intense pressure for eCommerce retailers, but participation doesn't guarantee profitability. Jersey Beauty Company opted out of traditional discounting and saw profits increase by focusing on customer value rather than price cuts. Discover why standing down can prove more profitable than competing in the discount race, how to add value without sacrificing margins, and practical strategies for approaching Black Friday differently—including charitable partnerships, inventory clearance tactics, and the surprising data showing that non-discounted products still sell during this period.

Most eCommerce businesses start Christmas planning too late, missing prime selling windows in October and November. Jersey Beauty Company reveals that sales drop after the first week of December, meaning your Christmas profits depend on preparation starting now. Discover ten proven strategies from running multiple seven-figure eCommerce businesses through Christmas seasons, including gift wrapping services that boost margins, mobile optimisation for increased holiday browsing, strategic voucher programmes, and charitable initiatives that build customer connections beyond transactions.