Special Offers & Bundles

Create irresistible offers that increase average order value whilst providing genuine customer value through strategic product bundling and promotional packages. Learn bundle creation, gift-with-purchase strategies, and limited-time offer development that encourages larger purchases whilst introducing customers to new products. From seasonal bundles to complementary product packages, discover how to create offers that benefit both your business and your customers.

Creating Offers Your Customer Can't Refuse
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Creating Offers Your Customer Can't Refuse

with Caulen FosterfromBrainPower

In this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success.

Ways to Approach Just Another Black Friday
Matt Edmundson

Ways to Approach Just Another Black Friday

Black Friday creates intense pressure for eCommerce retailers, but participation doesn't guarantee profitability. Jersey Beauty Company opted out of traditional discounting and saw profits increase by focusing on customer value rather than price cuts. Discover why standing down can prove more profitable than competing in the discount race, how to add value without sacrificing margins, and practical strategies for approaching Black Friday differently—including charitable partnerships, inventory clearance tactics, and the surprising data showing that non-discounted products still sell during this period.

10 eCommerce Tips for Christmas Readiness
Matt Edmundson

10 eCommerce Tips for Christmas Readiness

Most eCommerce businesses start Christmas planning too late, missing prime selling windows in October and November. Jersey Beauty Company reveals that sales drop after the first week of December, meaning your Christmas profits depend on preparation starting now. Discover ten proven strategies from running multiple seven-figure eCommerce businesses through Christmas seasons, including gift wrapping services that boost margins, mobile optimisation for increased holiday browsing, strategic voucher programmes, and charitable initiatives that build customer connections beyond transactions.