Leverage modern architecture approaches that provide flexibility and performance whilst enabling rapid innovation and customisation without platform limitations. Learn headless commerce implementation, microservices architecture, and composable solution design that supports unique business requirements whilst maintaining development efficiency. From API-first platforms to custom frontend development, explore architectural approaches that provide competitive advantage whilst maintaining operational efficiency.
Most retailers struggle with omnichannel basics whilst chasing AI buzzwords, missing opportunities to unify customer data and create seamless experiences. Vikram Saxena reveals how BetterCommerce's API-first approach helped Fragrance Shop achieve 28% growth through store-as-fulfilment capabilities and innovative membership models that generate recurring revenue across all channels.
What if every technology problem in your business wasn't actually about technology at all? Ian Finch, CEO of Mando Group and chair of the British Interactive Media Association for the Northwest, has spent 25 years watching eCommerce businesses blame their tech stack for problems that stem from something far more fundamental: their own readiness for change.
